Starbucks Green Apron
[Pages:34]Starbucks Green Apron
Process Book
TABLE OF CONTENTS
1 INTRODUCTION 3. Team 6. Proposal 8. Domain
2 I N S P I R AT I O N 9. Method 11. CP + B 13. Frog
3 CLIENT 15. Search 17. Starbucks 19. Brand Model 21. Business Model 23. Ansoff Matrix 25. Business Problem
4 I D E AT I O N 30. Pain Points 31. Frameworks 35. Constraints 37. .Audience 39. Proposal 1
5 C R E AT I O N 42. Framing 43. Final Proposal 45. Service Model 53. UI 55. Integration 57. Jumping Fences
6 CONCLUSION 59. Feasible, Viable, Desirable 61. Value
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THE TEAM
Jerkone Casem
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Lucas Fung
Haneul Kim
Ed w i n Ta n g
Duncan Lu
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Earlier in 2015 Starbucks announced the Green Apron delivery service. This is our actuation of this service.
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100%
AT&T
8:08 AM GREEN
APRJOiAlNlcAconundt e&rSseottinngs
Ready to Order Call
Favorites
Message
PROPOSAL
We are designing a service that maximizes the efficiency in the delivery process. We are removing all the distractions in order to make the process as frictionless and quick as possible.
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"All design is the process of making experiences. " - Nathan Shedroff
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SERVICE + EXPERIENCE
We used a combination of service and experience design to bring value to both the consumer and the client. Our proposal allows Starbucks from being a primarily store based retailer into the e-Commerce field. The experience that we provide enforces brand loyalty and turns the potentially negative experience of a delivery into an enjoyable positive one.
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METHOD - CLIENT DIAGRAM
Method puts the customer at the heart of every project. To ensure this, they start by analyzing customer and market data in order to synthesize the insights that drive the design project. These customer driven insights allow them to consider the varying touchpoints and experiences a customer might have with a brand and ensure that any new interaction both fits and builds upon the overall customer experience. The result is a product or service that undergone iterative testing through prototypes and user research.
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Customer insights
Project +
channel
Iterative process
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CP + B - DOMINOS
We gained several inspirations from this project, one being to embrace the trust and transparency between the brand and the customer. Through this, we introduced the tracker, allowing the customer to follow the progress of their order in real time and giving them the in store experience wherever they are.
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FROG DESIGN - NYC BEACON
By imagining a platform that users interact with on a daily basis, we looked into giving users a fresh alternative in connecting with the brand. To allow consumers a more intimate and instant service to the brand, information can be presented when and where it matters.
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