Menu Forecast: 2020 and Beyond - Amazon Web Services

[Pages:67]Menu Forecast: 2020 and Beyond

Nancy Kruse, The Kruse Company

Lizzy Freier, Technomic, Inc.

Menus 2020: Introduction

Restaurateurs are bombarded by info, inputs Challenge: Sort through hype and hoopla

Opportunity: Identify foods and flavors with appeal

Objective: Put trends to work in your operation for your customers and your bottom line

2

Menu Size Relatively Stable; Deeper Dive Reveals Volatility

Five-year item count change

Add-On +32.5%

Kids Menu +15.4%

Adult Beverage 4.3%

Nonalcohol Beverage

+3.3%

Dessert -0.6%

Entree -3.4%

Source: Technomic Ignite menu data

Appetizer -3.7%

Senior Menu -12.2%

Side +3.2%

Overall -1.2%

3

Action Shifts to LTOs, Specials and Add-Ons

23 Entree Categories

18 Appetizer Categories

3 YOY

Source: Technomic Ignite menu data

6 YOY

Five-Year LTO Change

+63.9%

4

Menus 2020 Agenda

Health Asian Middle Eastern The Next Big Thing

5

Healthful: 2020 and Beyond

9% 7%

14%

"I'm eating more food because of its 20%

specific nutritional 20% benefits than I did

Agree completely

two years ago."

Agree

Somewhat agree

Somewhat disagree Disagree

30%

Disagree completely

Source: Technomic 2018 Healthy Eating Consumer Trend Report

6

Trendy Diet Plans Fuel New Dishes

Options:

? Paleo ? Keto ? Whole 30 ? Vegetarian ? Gluten-Free

38% of

consumers would try

Source: Technomic 2018 Healthy Eating Consumer Trend Report

7

Gluten-Free Still Trending? Yes, But So Are Good Grains

Panera reveals whole-grain content of breads

? Clarify exact whole-grain content

? Avoid misleading labeling

BBQ Chicken on Whole Grain Flatbread

8

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