STATE OF THE COFFEE MARKET IN NORTH AMERICA

[Pages:50]STATE OF THE COFFEE MARKET IN NORTH AMERICA

A REVIEW OF THE TOP COFFEE TRENDS IN THE US, CANADA AND MEXICO

MARK STROBEL & ERIC PENICKA

INTRODUCTION

2

Euromonitor International

? Euromonitor International

INTRODUCTION

3

A complete view of the coffee industry

Foodservice (On-Trade)

Coffee

Packaged RTD Coffee

Retail (OffTrade) Coffee

Global Coffee Industry

Coffee Machines

Volume v Brewed Volume Retail/off-trade; Foodservice/on-trade Mexico is included in North America

RTD = ready-to-drink CAGR (Compound annual growth rate) over 2009-2014 unless stated

? Euromonitor International

NORTH AMERICA: A KEY COFFEE MARKET COUNTRY FOCUS: US, CANADA AND MEXICO CONCLUSION

84.5

US$ BILLION 2014 RETAIL VALUE RSP

5.0%

COMPOUNDED ANNUAL GROWTH SINCE 2009

18.3

US$ BILLION ABSOLUTE RETAIL VALUE GROWTH SINCE 2009

NORTH AMERICA: A KEY COFFEE MARKET

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Coffee is among the most consumed beverages by volume globally

Billions of Liters

Global Beverage Market, Total Liquid Volume, 2014

350

300

250

171

200

BILLION LITERS

150

100

50

0

? Euromonitor International

NORTH AMERICA: A KEY COFFEE MARKET

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Coffee has a greater share of throat in North America

Coffee as a Percent of Total Non-Alcoholic Drinks Volume Consumption

World

North America

14%

21%

86%

Coffee Other Non-Alcoholic Drinks

? Euromonitor International

79%

Coffee Other Non-Alcoholic Drinks

NORTH AMERICA: A KEY COFFEE MARKET

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Which regions spend the most on coffee?

Coffee Retail Value Sales and Growth by Region

30

10%

9%

25

8%

20

7%

6%

15

5%

4%

10

3%

5

2%

1%

0

0%

Western North Asia Pacific Latin Eastern Middle East Australasia

Europe America*

America Europe & Africa

Retail Value Sales 2014 (US$bn)

% CAGR 2009-2014

* Mexico is included in North America

? Euromonitor International

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