HOW GAMIFICATION WORKS - Elwood Staffing

[Pages:37]HOW GAMIFICATION WORKS

AND HOW IT CAN INCREASE PRODUCTIVITY

SLOANE KIRSCH ELWOOD STAFFING

VIDEOGRAPHER

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HOW GAMIFICATION WORKS

AND HOW IT CAN INCREASE PRODUCTIVITY

SLOANE KIRSCH ELWOOD STAFFING

BIG OL' NERD

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WHAT WE'LL DISCUSS TODAY

1. What is Gamification? 2. How/Why does it work? 3. How can I use it to my advantage?

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WHAT IS GAMIFICATION, ANYWAY?

? Using traditional game techniques in nontraditional settings ? Gamification has 4 main traits

? A defined goal with defined rewards ? Well established rules on how to achieve the goal and rewards ? Feedback as to where people stand in achieving the goals ? Voluntary participation

? 2 kinds

? Consumer v. internal

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WHAT IS IT NOT?

? Gamification is essentially rewarding people for exhibiting a desired behavior

? It is not merely creating a game for people to play ? NOT making training more fun with multiple choice tests or

giving a storyline to training ? Don't feel bad! The word was first coined in 2002, but...

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THE RISE OF GAMIFICATION

? Bunchball, the real OG

? Founded in 2005 ? Still going strong!

? Went mobile in 2017

? A platform that integrates with your business software and creates a game system based on the metrics you want to improve

? Gamification is a relatively new business practice with a lot of potential

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WHAT BUNCHBALL CLAIMS

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LET'S GO... POK?MON GO!

? Pok?mon Go was released in July of 2016 ? It had been downloaded over 500 million times by the end of the

year ? It crossed 1 billion in downloads in February of 2019 ? People who didn't even like Pok?mon played! ? Brandwatch looked at data from 8-18 July, tracking 11.8 million

mentions of the game across social media

? 58% male and 42% female

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