Bus 290 – Strategy, Resources, and Capabilities

Look at Starbucks. See if you can plan your businesses to be as successful as Starbucks. :12. Key points on strategy from last time – Strategy = “The big choices about how a business pursues its goals.” not a plan – a lot of good strategy is ‘emergent’ - people make decisions as they go along What a strategy (the big choices) does ................
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