SWOT Analysis for Starbucks - Edraw Max
[Pages:1]SWOT Analysis for Starbucks
Strengths
value at $4 billion good track record large coffee house in the world
Weaknesses
bad publicity expensive coffee coffee beans price fluctuations
Opportunities
market expansion rising coffee demand in Asia extened supply range in the world
Threats
imitation goods rising coffee beans price more catering companies ever
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