Marketing Management, 14e - TestBankByte
Marketing Management, 14e (Kotler/Keller) ... supply chain . B) global market. C) value proposition . D) competition . E) marketing environment . Answer: D. Page Ref: 11. Objective: 3 . Difficulty: Easy. 37) The _____ includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers. A ... ................
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