Multiple Choice Questions
Using the toll-free number 1-800-FLOWERS to help consumers remember the phone number is an example of _____. A) chunking . B) maintenance rehearsal . C) zipping . D) minimizing . E) conditioning . Answer: A Page: 323 Difficulty: moderate . 16. Which group of consumers are better able to chunk product information? A) younger consumers . B) older consumers . C) males . D) females . E) product ... ................
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