Starbucks beverages philippines

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Starbucks beverages philippines

Experience a more modern take on tea that brings out refreshing, bold and vibrant flavors now handcrafted at Starbucks? stores.ICED SHAKEN HIBISCUS TEA WITH POMEGRANATE PEARLS This refreshing beverage combines our hibiscus Starbucks? TeavanaTM tea and bursting pearls of real pomegranate juice for a kick of tart flavor.ICED SHAKEN BLACK TEA WITH RUBY GRAPEFRUIT AND HONEY Combines a traditional western black tea experience with a creative twist that is delicious with bits of pomelo fruit, grapefruit and honey for a touch of added sweetness.MATCHA & ESPRESSO FUSION Our fine Matcha powder layered with milk and our Espresso Roast creates a beautiful layered beverage and is an inventive combination of coffee and tea, to be enjoyed hot or iced. Starbucks and Grab have tied up to provide Southeast Asian users with an integrated loyalty programme. Moving forward, customers are able to earn Starbucks Rewards benefits on purchases through Grab, have more ways to order and pay in stores, and enjoy last-mile delivery fulfilment through Grab's delivery network. The partnership covers Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. At the same time, Starbucks will be integrating Starbucks Rewards with the Grab platform for customers to enjoy more ways to earn rewards. According to Grab, Starbucks Rewards members will be able to link their accounts with GrabRewards to earn both Stars and GrabRewards points for every order made through GrabFood. In the future, customers will also have the option to sign up for a Starbucks Rewards membership via the Grab app and redeem free beverages, birthday treats, and exclusive offers. This new feature will be introduced to the Philippines in the second of half 2022, with plans to expand to additional Southeast Asia markets by 2024. MARKETING-INTERACTIVE has reached out to Grab for additional information regarding the partnership. Aside from an integrated loyalty programme, the partnership also aims to deliver seamless customer experiences across Southeast Asia. Firstly, customers will be given the option to pay for orders via the GrabPay e-wallets in-store and in-app, giving them more ways to earn GrabRewards as well as Starbucks Rewards Stars. Secondly, customers are able to skip the line and order food or beverages directly from GrabFood's self-pick-up feature. Next, would be an instant delivery option via Grab Express. With this option, customers are able to receive Starbucks food and beverages faster than before. Lastly, customers can now purchase and send pre-loaded Starbucks gift cards to friends and family via the Grab app in the participating countries. Building on Grab and Starbucks' shared commitment to creating a positive impact, the partnership will also help provide food assistance to communities in need across Southeast Asia, while reducing food waste, through the expansion of Starbucks FoodShare food donation programme. This donation programme will kick off in the Philippines this month, starting with 40 stores in the Metro Manila area. Now with the regional partnership in place, participating Starbucks outlets would be able to connect with Grab drivers to pick up food donations from and deliver them to local non-profit organisations such as the Philippine Food Bank Foundation. At the same time, Starbucks is aiming to expand the reach of the programme to more communities in the Philippines, as well as additional markets throughout Southeast Asia. "Consumers like the convenience of food delivery but they also enjoy meeting up with friends in Starbucks over a cup of coffee. We believe the online ordering and in-store dining experience will become more connected, as brands in Southeast Asia look for ways to bridge these channels," said Saad Ahmed, managing director, commercial at Grab. FoodShare started in 2016 after employees of Starbucks advocated for a programme that would allow stores to donate unsold food and distribute it to people facing hunger in communities across the United States. FoodShare is now available at 100% of US and Canada companyowned stores. Since entering the Southeast Asia region over 25 years ago, Starbucks has expanded to more than 1,800 stores across the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam with more than 19,000 partners. Meanwhile, Starbucks is also undergoing a leadership change, with former CEO Howard Schultz stepping in as interim CEO and rejoining the board of directors after Kevin Johnson recently announced plans to retire next month. Johnson will transition from his current role on 4 April 2022, and will continue to serve as a Starbucks partner and special consultant to the company and board of directors through September. "On behalf of the entire board, I want to express our sincerest thanks to Johnson for his leadership of Starbucks. Johnson and the entire executive team stepped up to the challenge of the pandemic and navigated one of the most difficult periods in modern history. ," said Mellody Hobson, independent Starbucks board of directors chair. Related articles:Grab faces possible investigation in US over 'misleading statements'Grab doubles down on grocery delivery, hires Carrefour China veteran to lead bizGrab and foodpanda trial Yahoo's new Video Lite feature If there is one company that should have failed in China, it would be Starbucks. China has thousands of years of history drinking tea and a strong culture associated with it. No one could have guessed that Chinese would ever drink coffee instead of tea. Yet, Starbucks has successfully opened more than 570 stores in 48 cities since it first entered China twelve years ago. Building on this momentum, it plans to open 1,500 stores by 2015. What did the Seattle-based coffee company do right in China? Here are five lessons from Starbucks's success. Think Different When Starbucks entered China in 1999, many were skeptical that Starbucks had a chance. Given the fact that Chinese people have traditionally favored tea, it seemed impossible that Starbucks would be able to break into this market. However, Starbucks did not let this skepticism stop it. A careful market study revealed that as the Chinese middle class emerged, there existed an opportunity for Starbucks to introduce a Western coffee experience, where people could meet with their friends while drinking their favorite beverages. Starbucks literally created that demand. Now you can find a Starbucks almost on every major street of the coastal cities in China. Even my 90-year old father in China began to tell me how he drank coffee after meals, rather than tea, to help his digestion. Starbucks has revolutionized how Chinese view and drink coffee. Position Smart Once Starbucks decided to enter China, it implemented a smart market entry strategy. It did not use any advertising and promotions that could be perceived by the Chinese as a threat to their tea-drinking culture. Instead, it focused on selecting high-visibility and high-traffic locations to project its brand image. The next thing Starbucks did was to capitalize on the tea-drinking culture of Chinese consumers by introducing beverages using popular local ingredients such as green tea. This strategy has effectively turned potential obstacles into Starbucks' favor. Chinese consumers quickly developed a taste for Starbucks' coffee, which was essential to Starbucks' success in China. One of Starbucks' key marketing strategies is to provide customers with an exceptional experience. The chic interior, comfortable lounge chairs, and upbeat music are not only differentiators that set Starbucks apart from the competition, but also have strong appeal to younger generations who fantasize about Western coffee culture as a symbol of modern lifestyle. Many go to Starbucks not just for a cup of Frappuccino, but also for the "Starbucks Experience" that makes them feel cool and trendy. Thus, Starbucks has established itself as an aspiration brand and is able to charge premium prices. Brand Global Starbucks understands the value of its global brand and has taken steps to maintain brand integrity. One of Starbucks' best practices is to send their best baristas from established markets to new markets and train new employees. These baristas act as brand ambassadors to help establish the Starbucks culture in new locations and ensure that service at each local store meets their global standards. Western brands in general have a reputation for quality products and services. They have a competitive advantage over Chinese companies in establishing themselves as premium brands. However, as Shaun Rein, founder and managing director of China Market Research Group, pointed out, too many Western brands push for market share by cutting prices, which is a losing strategy because they can never "out-cut" local Chinese competitors. Global brand does not mean "global products," or "global platform" as eBay mistakenly tried. Starbucks has highly localized menu of beverages that is particularly tailored to Chinese consumers. It has done an extensive consumer taste profile analysis to create a unique "East meets West" blend. It even gives each store the flexibility to choose from a wide variety of its beverage portfolio that fits the customers at its particular location. It is critical for global brands to adapt their businesses to local markets in order to succeed in China, and Starbucks has done just that. Partner Local China is not one homogeneous market. There are many Chinas. The culture from northern China is very different from that of the east. Consumer spending power inland is not on par with that in coastal cities. To address this complexity of the Chinese market, Starbucks partnered with three regional partners as part of its expansion plans. In the north, Starbucks entered a joint-venture with Beijing Mei Da coffee company. In the east, Starbucks partnered with the Taiwan-based Uni-President. In the south, Starbucks worked with Hong Kong-based Maxim's Caterers. Each partner brings different strengths and local expertise that helped Starbucks gain insights into the tastes and preferences of local Chinese consumers. Working with right partners can be an effective way to reach local customers and expand quickly without going through a significant learning curve. Commit Long Term China is not an easy market to crack. It requires a long term commitment. An important strategy is to invest in employees. When I visited a Starbucks store in Shanghai back in 2007, I was impressed by the cheerful greetings of Chinese baristas, which set Starbucks apart from copycats. Starbucks has done an excellent job in recruiting and training its employees. This is a win-win strategy because employees are at the heart of delivering the "Starbucks Experience" to customers. They are the best marketing ambassadors for the company. Long term commitment also means patience. It takes time to educate the market and gain customer loyalty. The companies that invest in long term plans can be sure to reap handsome rewards. If Starbucks can succeed in a most unlikely-to-succeed market, there is no reason that any other company, large or small, cannot succeed in China. The ability to think differently, do your homework, implement right strategies, adapt to local markets, and commit long term are all important steps to achieve that goal. Helen H. Wang is the author of The Chinese Dream: The Rise of the World's Largest Middle Class and What It Means to You.

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