Texas Tech University



Group 1: Chapter 14 Quiz QuestionsWhich of the following is NOT a way to classify a retailer?OwnershipLevel of serviceSizeProduct assortmentWhich retailer is an example of specialty store?MacysNordstromVictoria’s SecretDillard’sWhich classification of a retailer is owned by a single person or partnership and not a part of a large retail institution?Chain storesIndependent retailerFranchiseNone of the aboveIn warehouse clubs, assortment levels are _____.NarrowMediumBroadMedium – broadWhich is not an example of non-store retailing?Vending machineDirect mail couponsOnline retailersMarket streetWhat’s the number one franchise for 2013?Kona IceMacToolsSmashburgerMenchiesThe first step of the retail marketing strategy is choosing the marketing mix.TrueFalseWhich company has a high product assortment?Market street7-ElevenWalmartLowe’sWhat did Dr. Harper get out of the vending machine in Finland?CokeChipsSpaghettiBeerThe ______ is the pipeline through which products, their ownership, communication, financing, and payment, and risk flow to the consumer.Value chainMarket forceMarketing channelInnovationWhat magazine does the nerdery read?Sports IllustratedMen’s HealthPopular ScienceNational GeographicThe intermediaries that operate between manufacturers and retailers are known as:Agents and brokersConsumersResellersMerchant wholesalersFirms that sell primarily to consumers are known asRetailersDistributorsMerchantsWholesalers______ functions include transportation, storage, accumulation, and allocation of assets.TransactionalLogisticsDistributionFacilitatingDell computers are available directly from the producer, or from retail outlets such as Best Buy. This is an example of:Dual distributionIndustrial distributionStrategic channel allianceWholesaler channelA store that sells only children’s books can best be described as a(n):A specialty storeOff-price retailerDepartment storeSupermarketThe Starbucks Coffee Company owns and operates thousands of stores in the United States. These stores are:Chain storesSpecialty storesIndependent retailersFranchises_____ refers to the assortment of products that a store offers.DepthLengthBreadthWidth______ is the use of the telephones to sell directly to consumers.Direct retailingDirect mailTelemarketingVendingElements that affect a store’s atmosphere include:Merchandise densityFixturesSoundsOdorsAll of the aboveAnswersCCBCDABCDCCDABAAADCE ................
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