Heriot-Watt University
| |Arrangement of Courses |Awards, Credits & Level |
|Composition | | |
| |Mandatory and Optional Courses | |
| | | | | |
| |Semester 1 |Starting From Semester 2 |Starting From Semester 2/3 | |
| | | | | |
|9 Courses | | | | |
|For MSc (including a | | | | |
|research project) | | | | |
| | | | |180 SCQF credits for MSc |
|8 taught Courses | | | | |
|(All mandatory) | | | |120. SCQF credits for PG Dip; incl |
| | | | |105 credits at Level 11 |
| | | | | |
| | | | |60. SCQF credits for PG Cert; incl |
| | | | |45 credits at Level 11 |
| |Course Code & Title |Effort Hours |Course Code & Title |Effort Hours |Course Code & Title |Effort Hours | |
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| |Mandatory | |Mandatory | | | | |
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| |C11CC International Contemporary |150 |C11 BU Business Research Methods |150 |C11RP Company Research Project |600 | |
| |Consumers | | | | | | |
| | | |Optional Courses: (3 from) | | | | |
| |C11AI Applied International |150 | | | | | |
| |Marketing | |C11IS International Strategic | | | | |
| | |150 |Marketing Management |150 | | | |
| |C11MC Integrated International | | | | | | |
| |Marketing Communications | |C11IA International Brand Management | | | | |
| | |150 | |150 | | | |
| |C11SY Corporate Social Responsibility| |C11DK Advances in Digital Marketing | | | | |
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| | | |C11SK Sustainable Marketing |150 | | | |
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| | | | |150 | | | |
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|Mode and Location of Study | |Duration of Study (months) |
| |Full-time Part-time Independent | |
| | |Standard |Maximum |
| | | | |
|Home Campus Other Campus (specify) …Edinburgh and Dubai | | | |
| | |Full-time |Part-time |Full-time |Part-time |
| |Masters |12 |24 |24 |84 |
|Collaborative Partner Approved Learning Partner | | | | | |
| |Diploma |9 |15 |24 |48 |
|Mode of Delivery | | | | | |
|Conventional Blended Independent | | | | | |
| |Certificate |6 |12 |24 |48 |
|Level of Courses |Collaborative/Approved Learning Partner Programme (Please specify details of partner institutions) |
| |None |
|Level 11 9 Levels 7-10 (UG) Mixed | |
| | |
|Courses not at Level 11 (codes): None | |
Programme Notes
|Nominal Pass Mark/Grade |Summary of Assessment Methods |
| | |
|Masters: 50% C | |
|Diploma: 40% D | |
|Certificate:40% D | |
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| |50% coursework: |50% examination: |
| | |Exceptionally, Research Project is 100% coursework, including report and presentation, |
| | |Business Research Methods is 100% coursework, Corporate Social Responsibility is 100% |
| | |coursework and Applied International Marketing is 100% coursework. |
|Re-assessment Opportunities |
|At the discretion of the relevant Examination Board, students failing to fulfil the requirements for progression to the Masters Research Project or for award of a Diploma or Certificate will normally be permitted one further |
|opportunity for reassessment in a maximum of three courses. For reassessment purposes, synoptically-linked courses will normally be regarded as one course. Resits are not permitted in courses where a mark of 50% (Grade C) or above |
|has been achieved at the first assessment opportunity and/or where the normal progression criteria have been achieved at the first assessment opportunity. Where courses are assessed entirely by examination or by a combination of |
|examination and coursework, the resit will be by examination. For courses where assessment is based solely on coursework, a new assignment will be given. |
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|Any student failing to meet the requirements set out above for progression to the MSc following reassessment cannot proceed to the research project stage of the Master of Science, but may be awarded either a Postgraduate Diploma as |
|an exit qualification, or, where the requirements for the award of the Postgraduate Diploma are not satisfied, a Postgraduate Certificate, provided they meet all requirements as set out in the table below (4. Award Criteria). The |
|marks for all resits will be capped at 55%. |
|Where the MSc dissertation is assessed at grade D, students will normally be offered the opportunity to revise and resubmit their dissertation with a view to improving the grade to grade C. The mark for resubmitted dissertations is |
|capped at 55%. |
|Award Criteria |
| |Number of Course |Overall Mark/Grade | |Other Requirements |
| |Passes | |Basis of Overall Mark/Grade | |
|Master (Distinction): |9 |70% |Average of all course scores, including dissertation |At least 6 courses at >=60%, (Grade B). No course with |
| | | | |grade D, E or F (at any assessment opportunity). |
|Master: |9 |50% |Average of all course scores, including dissertation |At least 6 courses at >=50%, (Grade C). No course with |
| | | | |grade E or F. |
|Diploma (Distinction): |8 |70% |Average of all course scores |At least 6 courses at >=60%, (Grade B). No course with |
| | | | |grade D, E or F (at any assessment opportunity). |
|Diploma: |8 |40% |Average of all course scores |At least 6 courses at >=40%, (Grade D). No course with |
| | | | |grade F. |
|Certificate: |4 |40% |Average of all course scores |At least 4 courses, degree subject-specific at >=40%, (Grade|
| | | | |D). |
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|Course Choice/Research Project |
|All courses in semester 1 are mandatory. These are International Contemporary Consumers (C11CC), Integrated International Marketing Communications (C11MC), Applied |
|International Marketing (C11--) and Corporate Social Responsibility (C11SY). |
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|One course in semester 2 is mandatory. Business Research Methods (C11BU) (this prepares students for their Research Project also mandatory – see below), Three courses in semester 2 are optional. Students must choose three courses |
|from: International Brand Management (C11IA), Advances in Digital Marketing (C11DK), International Strategic Marketing Management, (C11IS) and Sustainable Marketing (C11--) |
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|Students assigned to the research project will be allocated a given business research problem to resolve connected to an organisation. Organisations may be selected from a list organised by support staff, or may originate from the |
|students. The final approval of organisations will be undertaken by the Programme Director or authorised staff. The Research Topic will be identified within Research Methods for International Marketing, during which students will |
|be expected to identify aims and objectives, an outline plan, and literature review. |
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|Additional Information |
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The accompanying Programme Description provides details of aims, outcomes, teaching & learning and assessment policies for the course. Details of individual Courses are provided in the appropriate Course Descriptors.
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