Hospitality Major - Lodging Submajor



Travel West Virginia WVEIS Code 7663

This course provides students with an awareness of the impact of tourism in West Virginia. Students study the eight tourism regions of the state, the history, heritage, culture and geography of the state related to tourism and the role that marketing plays in building our tourism industry. Hospitality careers are also covered.

Standard 1: Develop an appreciation for and promote a sense of pride in the state of West Virginia. (7663.S.1)

Pride in the State Objectives

Students will:

7663.1.1 Describe and have an understanding of how stereotypes and prejudice can negatively impact West Virginia.

7663.1.2 Evaluate stereotypes used to describe West Virginia and determine their validity.

7663.1.3 List places of interest in West Virginia.

7663.1.4 Analyze slogans that promote West Virginia.

7663.1.5 Explain reasons why people should come to West Virginia.

Standard 2: Demonstrate an understanding of historical/geographical places of interest in West Virginia. (7663.S.2)

Historical/Geographical Objectives

Students will:

7663.2.1 Locate on a map the eight tourist regions of West Virginia.

7663.2.2 Draw conclusions about West Virginia’s eight tourist regions from maps, pictures, charts and graphs.

7663.2.3 Explain how the physical geography of West Virginia supports tourism.

7663.2.4 Identify the location of places of historical significance in West Virginia.

7663.2.5 Identify the location of places of recreational interest in West Virginia and distinguish which are natural and man-made.

7663.2.6 Categorize historical/geographical places of interest by tourist region.

7663.2.7 Categorize historical places of interest by time period.

Standard 3: Analyze the potential for tourism in West Virginia. (7663.S.3)

Tourism Objectives

Students will:

7663.3.1 Define tourism.

7663.3.2 Identify the location and role of the Convention and Visitors’ Bureaus.

7663.3.3 List reasons people travel.

7663.2.4 List the major population centers that are within a 500-mile radius of West Virginia.

7663.2.5 Evaluate misconceptions about tourism.

7663.2.6 Interpret data regarding tourism in West Virginia.

7663.2.7 List categories of tourism and give examples of each.

7663.2.8 Define target markets.

7663.2.9 List target markets for tourism and compare/contrast each.

7663.2.10 Evaluate the importance of preservation, e.g., natural beauty, historical significance vs. economic progress.

7663.2.11 Explain how ethnicity impacts tourism.

7663.2.12 Analyze data to determine leisure travel habits of potential target markets.

7663.2.13 Describe internal and external factors that motivate people to travel.

Standard 4: Explore careers in the hospitality and tourism industry. (7663.S.4)

Careers in Hospitality and Tourism Objectives

Students will:

7663.4.1 List careers in hospitality and tourism.

7663.4.2 Categorize jobs in hospitality and tourism, e.g., entry level, CEO.

7663.4.3 Explain how a hobby can become a career.

7663.4.4 Define entrepreneur.

7663.4.5 Evaluate how careers in hospitality/tourism can change over time.

7663.4.6 Compare job opportunities in each of the eight tourist regions.

7663.4.7 Identify personal traits that are necessary for a successful career in the hospitality industry.

7663.4.8 Identify benefits of a career in hospitality/tourism.

7663.4.9 Demonstrate skills necessary to ensure a successful interview.

7663.4.10 Demonstrate the ability to complete an application form.

7663.4.11 Explain the role an employee fills in promoting tourism.

7663.4.12 Describe the steps in looking for a job.

7663.4.13 Define career ladder.

Standard 5: Develop skills and competencies necessary for success in any occupation as identified by the Secretary’s Commission on Achieving Necessary Skills. (SCANS) (7663.S.5)

SCANS Objectives

Students will:

7663.5.1 Define SCANS.

7663.5.2 Identify basic skills necessary for workplace competency.

7663.5.3 Identify personal skills essential for workplace competency.

7663.5.4 List the functional skills necessary for workplace success and cite examples of each.

7663.5.5 Identify workplace competencies found in everyday activities.

Standard 6: Compare economic opportunities in different regions of the state. (7663.S.6)

Economic Opportunities Objectives

Students will:

7663.6.1 List businesses affected by tourism.

7663.6.2 Categorize the effect of tourism on select businesses as direct or indirect.

7663.6.3 Assess the impact of interstate highways on the economic development of West Virginia.

7663.6.4 Explain reasons businesses locate in specific areas.

7663.6.5 Identify the role of lodging and restaurants to the promotion of tourism.

7663.6.6 Identify industries and products that are important to West Virginia’s economy.

7663.6.7 Analyze the strengths and weaknesses of each of the eight tourist regions and make recommendations for economic development in each.

7663.6.8 Give examples of historical structures that have been used for economic development.

7663.6.9 Evaluate the economic impact of special events, e.g., fairs festivals.

7663.6.10 Analyze how an increase of decrease in tourism affects businesses.

Standard 7: Develop an understanding of the role marketing plays in tourism. (7663.S.7)

Role Marketing Plays in Tourism Objectives

Students will:

7663.7.1 Define marketing.

7663.7.2 List the 5 P’s of marketing.

7663.7.3 Distinguish between a product and service.

7663.7.4 Evaluate the factors that make tourism a product or a service.

7663.7.5 List factors to consider when describing a target market.

7663.7.6 Explain the role market research plays in the tourist industry.

7663.7.7 Evaluate information from a variety of sources and formulate a marketing plan for your local tourist region.

7663.7.8 Describe the elements of a marketing plan.

7663.7.9 Explain how increased tourism brings added demands on public facilities/services.

7663.7.10 Explain the role promotion plays in marketing.

7663.7.11 Compare/contrast the importance of a campaign theme.

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