Course name: Statistics and Research Methods



Course name: Statistics and Research MethodsCourse Leader- Dr. Wael Aldaya The Objectives of this CourseTo develop students’ skills and knowledge in research methods.To generate ideas that will help students in choosing research topics.To provide students with the skills of drafting research proposal.To develop student skills in literature review, data collection, analysis and hypotheses testing.To improve student skills and knowledge in writing and presenting research projects.Course descriptionThis course aims to provide MBA students with conceptual and theoretical framework in research methods. The course tends to develop student skills in research and the ability to choose research topic using different research tools. In addition, hypothesis testing will be considered. Course Teaching PlanTeaching &learning techniquesDurationCourse ContentsLecturing and class participationFirst WeekThe nature and process of social researchSocial research strategiesLecturing and class participationSecond WeekResearch designsPlanning a research project and formulating research questionsLecturing and class participationThird WeekGetting started: reviewing the literatureEthics and politics in social researchLecturing and class participationFourth WeekThe nature of quantitative researchLecturing and class participationFifth WeekSamplingLecturing and class participationSixth WeekStructured interviewingLecturing and class participationSeventh Week Structured observationLecturing and class participationEighth WeekContent analysisFocus groupsLecturing and class participationNinth WeekSecondary analysis and official statisticsQuantitative data analysisLecturing and class participationTenth WeekUsing IBM SPSS for WindowsFrequency DistributionExploring DataLecturing and class participationEleventh WeekGraphical, Tabular and Numerical Descriptive TechniquesLecturing and class participationTwelve Week Estimation and Hypothesis TestingLecturing and class participationThirteenth WeekAnalysis of Variance & Analysis of Categorical DataLecturing and class participationFourteenth Week Correlation and Simple and Multiple Linear Regression Lecturing and class participationFifteenth WeekNonparametric StatisticsGrading:The grades for this course will be based on the following percentages:Class participation10%Research Proposal30%Statistical skills 10%Final 50%Main References (Books)Bryman, Alan, 2015, Business Research Methods, 4th edtn, Oxford University Press Inc., New York.Bryman, Alan, 2014, Social Research Methods, 4th edtn, Oxford University Press Inc., New York.Saunders, M., Lewis, P. and Thornhill, A. (2003) Research Methods for Business Students, Third Edition Prentice Hall.Keller, G. (2005), Statistics for Management and Economics. 7th Ed. Duxbury.Andy Field, 2005, Descovering Statistics using SPSS, 2nd editn, Sage Publication. - ???????? ???? (1998) ????? ????? ??????? ??????? ?????? ????????? ??? ???? ?????? ????.-??????? ???? ?????? (1997) ?????? ????? ??????? ??????? ???????? ?????????? ??? ???? ?????? ????.-??????? ????? ?????? (1998) ????? ??????? ?????? ??????? ???????? ??? ????? ??????? ??????????????? ????.-?????? ???? ?????? ???????? (1998) ?????? ????? ?????? ??? ????? ??????? ?????? ????????? ????.-??????? ???? ??? ???? ???? ???? ????? ????? (2001) ????? ??????: ??????- ??????- ??????- ???????? ?????????. ????? ????????.-?????? ???? ????? ?????? ????? ???? (2000) ????? ??????? ????? ??????: ??????? ????????. ????: ??? ???? ????? ????????.-?? ??? ???? ? ???????? ???? (1989) ????? ????? ??????: ??? ? ??????. ??????: ????? ???????.-?????? ???? ?????? ???? (2004) ????? ????? ?????? ???????? ???????? ?? ?????? ????????? ?????? ??????? ????? ?????? ??????? ?????????? ???.Secondary References Aaker, D.A., Kumar, V. & Day, G.S. 2000. Marketing research (7th ed.). New York: John Wiley & Sons. Babbie, E. 2002 & 1999. The basics of social research. (1st & 2nd ed.). Belmont, CA, USA: Wadsworth Cooper, R. & Schindler, P. 2003. Business research methods (8th ed.). Boston: McGraw-Hill. (includes SPSS software CD). Easterby-Smith, M., Thorpe, R. & Jackson, P.R. 2008. Management research (3rd ed.). London: Sage. Forest, E. 1999. Internet marketing research—Resources & techniques. Sydney: McGraw-Hill. Ghauri, P. & Gronhaug, K. 2002. Business research methods in business studies: A practical guide (2nd ed). Sydney, Australia: Prentice Hall. McDaniel, C. & Gates, R. 1999. Contemporary marketing research (4th ed.). St Paul: West Publishing Co. Malhotra, N.K., Hall, J., Shaw, M. & Oppenheim, P. 2002. Marketing research: An applied orientation (2nd ed.). Frenchs Forest, NSW: Prentice Hall. Other editions are also useful. Neuman, W.L. 2004. Basics of social research: Qualitative and quantitative approaches. USA: Pearson Education, Inc. Parasuraman, A. 1991. Marketing research (2nd ed.). Sydney: Addison-Wesley. Richards, L. 2005. Handling qualitative data: A practical guide. London: Sage. Saunders, M., Lewis, P. & Thornhill, A. 2003. Research methods for business students (3rd ed). Sydney, Australia: Prentice Hall. Sudman, S. & Blair, E. 1998. Marketing research. Sydney: McGraw-Hill. Ticehurst, G.W. & Veal, A.J. 2000. Business research methods: A managerial approach. Sydney: Longman. Zikmund, W.G. 2003. Business research methods (7th ed.). Mason, Ohio USA: Thompson – South-Western. Veal, A.J. 2005. Business research methods: A managerial approach (2nd ed.). Frenchs Forest, NSW: Pearson. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download