Understanding Advertising Stereotypes - Stockholm School of Economics ...

tion (Taylor and Stern, 1997). Stereotypes are dynamic and can change over time (Eisend, 2010). It has been suggested that stereotyped advertising por-trayals can reinforce stereotypes that exist in society at large (such as wom-en being family oriented, or certain ethnic minorities having specific occupations, Eisend et al., 2014). ................
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