Hyundai’s Veloster Turbo, Genesis Coupe To
|Hyundai’s Veloster Turbo, Genesis Coupe |
|To Star In Popular Mobile Racing Game Asphalt 7: Heat |
|By Gameloft |
| |
|- Hyundai’s two performance models debut this month |
|- Hyundai expands game marketing to further enhance brand image |
| |
|Seoul, Korea, August 14, 2012 - Hyundai Motor Company today announced that two of its most exciting vehicle models will make their debut on |
|one of the most popular mobile racing games, Asphalt 7: Heat, on iOS and Android smartphones/tablets, to give customers the chance to |
|experience the Hyundai brand in the palm of their hands. |
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|Starting this month, players can find both the Veloster Turbo and Genesis Coupe in Gameloft’s best-selling mobile racing game, Asphalt 7: |
|Heat, as they are added to the lineup of 60 other high-performance cars from the world’s premium automakers. |
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|Gameloft, a leading global publisher of digital and social games, released the lastest installment to its famed Asphalt series in June, while |
|Hyundai will be featured in next update being launched this month. The collaboration syncs up perfectly with Hyundai’s ‘Modern Premium’ brand |
|direction as it strives to use Hyundai innovation to give customers experiences above and beyond their expectations. |
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|Known for its dynamic gameplay and high-quality graphics, Gameloft’s Asphalt series has been downloaded more than 50 million times since its |
|launch. Asphalt 7: Heat is an adrenaline-fueled car-racing game where players compete in ruthless showdowns at breakneck speeds across the |
|world. |
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|The Hyundai Veloster Turbo and Genesis Coupe are popular with younger drivers, thanks to their aggressive, head-turning styling and |
|fun-to-drive performance. The Veloster Turbo, which debuted at the 2012 North American International Auto Show, is a car that best conveys |
|Hyundai’s new thinking. The vehicle, featuring an innovative three-door coupe design with the functionality of a hatch, comes with a 204ps |
|turbocharged engine. The facelifted Genesis Coupe, Hyundai’s first rear-wheel drive sports coupe, recently starred in its own buzzworthy |
|online film, “Genesis Coupe Versus An Arrow,” outrunning an arrow shot by a world-class archer. The Genesis Coupe packs 347ps of |
|pavement-shredding power. |
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|Through this partnership, Hyundai will accelerate its mobile game marketing to enhance its overall brand image. In addition to the Asphalt 7: |
|Heat brand intigration, Hyundai and Gameloft are also launching an exclusive and dedicated version of GT Racing: Motor Academy on Android, |
|where players can find the brand’s futuristic i-oniq concept car along with the Genesis Coupe available in the game. In an effort to |
|strengthen its game marketing, Hyundai is also collaborating with Gameloft to plan an assortment of special events in the second half of this |
|year, with Hyundai subsidiaries preparing region-specific marketing programs as well. |
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|“We hope this project with Gameloft will give the young generation, as well as Hyundai’s current customers, an opportunity to experience the |
|Hyundai brand,” said Wonhong Cho, Chief Marketing Officer for Hyundai Motor. “Hyundai will continue to offer ‘Modern Premium’ values to future|
|customers through brilliant marketing activities.” |
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|“We are thrilled to be partnering with Hyundai to offer our fans, and those of the iconic brand, an even bigger selection of vehicles in our |
|already rich catalog of 60 available cars for Asphalt 7: Heat and to let players drive the famous i-oniq concept car in GT Racing: Motor |
|Academy,” said Alexandre Tan, Business Development Director at Gameloft. |
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|About Hyundai Motor |
|Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and |
|affiliates. Hyundai Motor -- which has six manufacturing bases outside of South Korea including the U.S., China, India, Russia, Turkey and the|
|Czech Republic -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of |
|products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products |
|is available at . |
| |
|About Gameloft: |
|A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000.|
|Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® |
|devices), set-top boxes, connected TVs and consoles. Gameloft operates its own established franchises such as Asphalt®, Real Football®, Modern|
|Combat, and N.O.V.A.: Near Orbit Vanguard Alliance®, and also partners with major rights holders including Marvel®, Hasbro®, FOX®, Mattel® and|
|Ferrari®. Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers. Gameloft is |
|listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft’s sponsored Level 1 ADR (ticker: GLOFY)|
|is traded OTC in the US. |
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|Contact |
|Global PR Team |
|Globalpr@ |
| |
|+82 (0)2 3464 2153 ~ 2160 |
|Twitter: @hmcglobalpr |
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