18 MANAGING CHANGE
2.4 Alternative Frameworks: Evolutionary Change and Hypercompetition 7. 3 Additional Tools for Strategic Thinking and Analysis 9. 3.1 Game Theory 9. 3.2 Options 10. 3.3 Strategic Scenarios 12. 3.4 Other Particularly Relevant EES&OR Core Concepts 13. 4 Marketing Models for Product Strategy 14. 4.1 New Product Diffusion Models 14. 4.2 Conjoint ... ................
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