Jordan University of Science & Technology



ABET Portfolio

Section 1

CIS (285) , Marketing :

Textbook : Pride and Ferrell , Marketing concepts and strategies, Library edition , 2006.

Supplementary required reading:

//cis.just.edu.jo/people/instructor/suzanlcis285

Section 2

Course Description (catalog):

Discuss different subjects such as : Strategic marketing; The marketing environment; E-marketing and customer relationship management; Marketing research and information systems; Target market segmentation, Consumer buying behavior, The marketing mix elements( Product ,managing product, branding and packaging ; distribution decisions ; Promotion decisions; and pricing);.

Prerequisite(s):

CIS 150 (Management) and CIS(151) (Economy).

Textbook(s) an/or Other equired Materials:

• Primary : Pride and Ferrell , Marketing concepts and strategies, Library edition , 2006.

Course Objectives: This course is designed to help the student :

• Give an overview of marketing concept .

• Understand the strategic planning process.

• Understand the importance of marketing environment scanning and analysis.

• Understand the importance of IT and the information system to build long-term customer relationship.

• Understand elements that affect buying decisions.

• Understand the elements of the marketing mix.

• Understand product concepts and how to develop and manage products.

• Understand branding , packaging and labeling.

• Understand the functions of marketing channel

• Understand the promotion mix.

• Understand the pricing concepts .

Course Outcomes: This course requires the student to demonstrate the following:

1. Define marketing , target market, marketing mix marketing exchanges and marketing orientation .

2. Describe the process of marketing management.

3. Describe the strategic planning process.

4. describe the marketing implementation process and the major approaches to marketing implementation.

5. Understand the importance of environmental scanning and analysis.

6. Understand how competitive, political, economic, technological and sociocultural issues affect marketing activities.

7. Define electronic marketing and electronic commerce and recognize their importance in strategic planning.

8. Understand the characteristics of electronic marketing- address ability, interactivity, memory, control, accessibility .and digitalization.

9. Understand how electronic marketing and information technology can facilitate customer relationship management.

10. Understand the basic steps in conducting marketing research, how such tools as database, decision support systems, and the internet facilitate marketing research.

11. Understand what is market, the major segmentation variables, how to evaluate market segments, and sales forecasting methods.

12. Recognize the stages off the consumer buying decision process, how situational , psychological , social influences affect consumer buying decision process.

13. Understand the concept o a product, how to classify products, the product life cycle, and the reasons of product failure.

14. Understand how organizations manage existing products and the importance of product differentiation .

15. Understand the value of branding the types of branding policies, and describing the major packaging and labeling functions .

16. Understand the functions of marketing channels, the types of them,

17. Understand the advertising and public relations as methods of promotion.

18. Understand the major purposes off personnel selling , the steps in the personal selling process, what sales promotion activities and how they are used.

19. Understand the impotence off price , the factors that may influence marketer’s pricing decisions, and explore the relationships among demand, costs and proits.

Topics Covered and Schedule in Weeks:

Marketing Strategy and Customer relationships 1

Planning ,Implementing and controlling marketing strategies. 1.5

The Marketing Environment 1

Using Technology and information to build customer relationships. 1.5

Marketing research and information systems 1

Target markets and customer behavior 2

Product concepts , Developing and managing products 2

Branding and Packaging 1

Marketing channels and supply chain management 1

Advertising and public relations 1

Personal selling and sales promotion 1.5

Pricing concepts 1.5

Prepared by and Date : Suzan Al-Bdour , Compute Information System , Feb , 2007

|Jordan University of Science & Technology |

|Faculty of Computer & Information Technology |

|Year: 2006/2007 |Department of Computer Engineering |Semester: 2st semester (Spring) |

| |

|Course Information |

|Course Title |Marketing |

|Course Number |CIS(285) |

|Prerequisites |CIS (150): Management + CIS (151) Economy |

|Course Website | |

|Instructor |Suzan Bdour |

|Coordinator |Suzan Bdour |

|Office Location |Ph4 level 1 |

|Office Phone |7201000 Ext. 22591 |

|Office Hours |Sun , Tue, Thu : 10:00 – 11:00, Mon , Weds :12:30-13:30 |

|E-mail |bsuzan@just.edu.jo |

|Assistants |TBA |

|Catalog Description |

|Strategic marketing; The marketing environment; E-marketing and customer relationship management; Marketing research and information systems; Target |

|market segmentation, Consumer buying behavior, The marketing mix elements( Product ,managing product, branding and packaging ; distribution decisions ; |

|Promotion decisions; and pricing). |

| |

|Text Book |

|Title |Marketing Concepts and Strategies |

|Author(s) |Pride and Ferell |

|Publisher |Houghton Mifflin Company |

|Edition / Year |libraray Edition, 2006 |

|Book Website | |

|References | “Marketing Management analysis “, Planning &Control. Philip Kotler , 9th edition. |

| |“Strategic Management & Business Policy “ .T.Wheelen.j.Hurger.A.Welsey,2004 |

| |

|Assessment Policy |

|Assessment |Date |Weight |

|First Exam |TBA |25% |

|Second Exam |TBA |25% |

|Quizzes |After each chapter |10% |

|Final Exam |Scheduled by A & R |40% |

|Total | |100% |

| |

|Course Objectives |Weights |

|This course is designed to help the students: |10% |

|Give an overview of marketing concept and marketing mix.. | |

|Understand the strategic planning process |15% |

| 3.Understand the importance of marketing environment scanning and analysis. |15% |

| 4.Understand the importance of IT and the information system to build long-term customer relationship. |15% |

| 5 Understand elements that affect buying decisions |15% |

| 6.Understand the marketing mix elements . |30% |

|Teaching & Learning Methods |

|Lectures, lecture notes and assignments are designed to achieve the course objectives. |

|Students are expected to read the material as detailed in the text, complete the assignments/project on time and participate in class. |

|Course web page is an essential part of the course. |

| |

|Learning Outcomes: |

|Upon successful completion of this course, students should be able to: |

|Related | |Reference(s) |

|Objective(s) | | |

|1 |Define marketing , target market, marketing mix marketing exchanges and marketing orientation . |Ch.1 |

|1 |Describe the process of marketing management. |Ch 1 |

|2 |Describe the strategic planning process |Ch 2 |

|2 |Describe the marketing implementation process and the major approaches to marketing implementation. |Ch 2 |

|3 |Understand the importance of environmental scanning and analysis. |Ch 3 |

|3 |Understand how competitive, political, economic, technological and sociocultural issues affect |Ch 3 |

| |marketing activities. | |

|4 |Define electronic marketing and electronic commerce and recognize their importance in strategic |Ch 6 |

| |planning. | |

|4 |Understand the characteristics of electronic marketing- address ability, interactivity, memory, |Ch 6 |

| |control, accessibility .and digitalization. | |

|4 |Understand how electronic marketing and information technology can facilitate customer relationship |Ch 6 |

| |management. | |

|5 |Understand the basic steps in conducting marketing research, how such tools as database, decision |Ch 7 |

| |support systems, and the internet facilitate marketing research. | |

|6 |Understand what is market, the major segmentation variables, how to evaluate market segments, and sales|Ch 8 |

| |forecasting methods | |

|7 |Recognize the stages off the consumer buying decision process, how situational , psychological , social|Ch 9 |

| |influences affect consumer buying decision process. | |

|7 |Understand the concept o a product, how to classify products, the product life cycle, and the reasons |Ch 11 |

| |of product failure. | |

|7 |Understand how organizations manage existing products and the importance of product differentiation . |Ch 12 |

|8 |Understand the value of branding the types of branding policies, and describing the major packaging |Ch 13 |

| |and labeling functions . | |

|9 |Understand the functions of marketing channels, the types of them, |Ch 15 |

|10 |Understand the advertising and public relations as methods of promotion. |Ch 19 |

|10 |Understand the major purposes off personnel selling , the steps in the personal selling process, what |Ch 20 |

| |sales promotion activities and how they are used. | |

|11 |Understand the impotence off price , the factors that may influence marketer’s pricing decisions, and |Ch 21 |

| |explore the relationships among demand, costs and profits. | |

| |

|Course Content |

|Week |Topics |Chapter in Text |

|1 |Marketing Strategy and Customer relationships |Ch. 1 |

|2+3 |Planning ,Implementing and controlling marketing strategies |Ch. 2 |

|4 |The Marketing Environment |Ch. 3 |

|5+6 |Using Technology and information to build customer relationships |Ch.6 |

|7 |Marketing research and information systems |Ch. 7 |

|8+9 |Target markets and customer behavior . |Ch. 8 |

|10+11 |Product concepts , Developing and managing products. |Ch. 11 , Ch 12 |

|12 |Branding and Packaging. |Ch. 13 |

|13 |Marketing channels and supply chain management. |Ch. 15 |

|14 |Advertising and public relations. |Ch 19 |

|15+16 |Personal selling and sales promotion . |Ch 20 |

|16 |Pricing concepts. |Ch 21 |

| |

|Essential Notes |

|Homework |Homeworks are due at the beginning of class. |

| |Late homework will not be accepted. |

| |All work has to be done independently. |

| |All homework assignments are to be done individually. |

| |Students handing in similar work will both receive a 0 and face possible disciplinary actions |

|Exams |The format for the exams is generally On Line (Multiple choice) |

| |

| |

|Additional Notes |

|Makeups |Makeup exam should not be given unless there is a valid excuse. |

|Drop Date |Last day to drop the course is before the twelve (12th) week of the current semester. |

|Cheating |Standard JUST policy will be applied. |

|Attendance |Excellent attendance is expected. |

| |JUST policy requires the faculty member to assign ZERO (35%) if a student misses 10% of the classes that are not excused. |

| |Attendance will be taken by calling, or through quizzes. |

| |If you miss a class, it is your responsibility to find out about any announcements or assignments you may have missed. |

| |It is necessary to pass the lab for successful completion of the course |

|Workload |Average work-load student should expect to spend is 7 hours/week. |

|Graded Exams |The grade o the exam is known directly because it is on line exams. |

|Participation |Participation in the class will positively affect your performance. |

| |Disruption and side talks will possibly result in dismissal from class. |

| |No eating or chewing gums are allowed in class. |

| |

Course Assessment and Improvement Process(CAIP)

Follow-up Summary

|Course Number|History of Significant Improvements (F06) |Basis for Improvement(s) |Assessment |

|and Title | | |Of Improvement |

|CIS 285 |Addition of some topics(Marketing channels and supply chain |To improve the ability of the students to understand the |I cover advertising, |

| |Advertising and public relations |distribution and promotion elements of marketing mix. |Due to the time limit|

| |management) | |,I was not able to |

| | | |cover marketing |

| | | |channels .. |

|CIS 285 |New edition of the book is included , New topics is added |To improve the student abilities to be with the new market| |

| |.(Marketing Channels, and public relations),introduction of case |,Increase the practical side of the course. | |

| |study. | | |

Section 3

Lists of tests, Quizzes :

Quiz # 1 : Chapter 1,2 .

Quiz # 2 : Chapter 7

Quiz # 3 : Chapter 13

Quiz # 4 : Chapter 20 .

First Exam : Chapter 1 , 2 , 3, 6

Second Exam : Chapter 7 , 8 , 11 , 12

Final Exam : All chapters except ch 1,2,3

Section 4

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