Strategic Management

THIRTEENTH EDITION

Strategic Management

CONCEPTS AND CASES

Fred R. David

Francis Marion University Florence, South Carolina

Prentice Hall

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Strategic Management

CONCEPTS AND CASES

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Library of Congress Cataloging-in-Publication Data David, Fred R.

Strategic management: concepts and cases / Fred R. David.--13th ed. p. cm.

Includes bibliographical references and index. ISBN-13: 978-0-13-612098-8 (casebound) ISBN-10: 0-13-612098-9 (casebound) 1. Strategic planning. 2. Strategic planning--Case studies. I. Title. HD30.28.D385 2011 658.4'012--dc22

10 9 8 7 6 5 4 3 2

2009052036

ISBN 10: 0-13-612098-9 ISBN 13: 978-0-13-612098-8

To Joy, Forest, Byron, and Meredith-- my wife and children--

for their encouragement and love.

Brief Contents

Preface xvii

Acknowledgments xxiii

About the Author xxvii

Part 1 Overview of Strategic Management 2

Chapter 1 The Nature of Strategic Management 2

THE COHESION CASE: MCDONALD'S -- 2009 27

Part 2 Strategy Formulation 40

Chapter 2 The Business Vision and Mission 40

Chapter 3 The External Assessment 58

Chapter 4 The Internal Assessment 90

Chapter 5 Strategies in Action 130

Chapter 6 Strategy Analysis and Choice 172

Part 3 Strategy Implementation 210

Chapter 7 Implementing Strategies: Management and Operations Issues 210

Chapter 8 Implementing Strategies: Marketing, Finance/ Accounting, R&D, and MIS Issues 250

Part 4 Strategy Evaluation 284

Chapter 9 Strategy Review, Evaluation, and Control 284

Part 5 Key Strategic-Management Topics 308

Chapter 10 Business Ethics/Social Responsibility/ Environmental Sustainability 308

Chapter 11 Global/International Issues 328

Part 6 Strategic-Management Case Analysis 346 How to Prepare and Present a Case Analysis 346

Name Index 359

Subject Index 363

vii

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