ACADEMY OF STRATEGIC MANAGEMENT JOURNAL

Volume 13, Number 2

Print ISSN: 1544-1458 Online ISSN: 1939-6104

ACADEMY OF STRATEGIC MANAGEMENT JOURNAL

SHAWN CARRAHER OXFORD JOURNAL DISTINGUISHED RESEARCH PROFESSOR

EDITOR

The Academy of Strategic Management Journal is owned and published by Jordan Whitney Enterprises, Inc.. Editorial Content is controlled by the Allied Academies, a non-profit association of scholars, whose purpose is to support and encourage research and the sharing and exchange of ideas and insights throughout the world.

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Authors execute a publication permission agreement and assume all liabilities. Neither Jordan Whitney Enterprises, Inc. nor Allied Academies is responsible for the content of the individual manuscripts. Any omissions or errors are the sole responsibility of the authors. The Editorial Board is responsible for the selection of manuscripts for publication from among those submitted for consideration. The Publishers accept final manuscripts in digital form and make adjustments solely for the purposes of pagination and organization.

The Academy of Strategic Management Journal is owned and published by Jordan Whitney Enterprises, Inc., PO Box 1032, Weaverville, NC 28787, USA. Those interested in communicating with the Journal, should contact the Executive Director of the Allied Academies at info@..

Copyright 2014 by the Jordan Whitney Enterprises, Inc., USA

Academy of Strategic Management Journal, Volume 13, Number 2, 2014

EDITORIAL REVIEW BOARD

Peter Antoniou California State University San Marcos

James Bishop New Mexico State University

Marty Bressler Southeast Oklahoma State University

Richard Caldarola Troy State University

Shawn Carraher Minot State University

Beth Castiglia Felician College

Ronald Cheek University of Louisiana at Lafayette

Meredith Downes Illinois State University

Edward Haberek Briarwood College

Raghu Korrapati Walden University

Catherine Levitt California State University at Los Angeles

Lee Makamson Hampton University

James Maxwell Indiana State University

Stephanie Huneycutt Bardwell Christopher Newport University

ThomasBox Pittsburg State University

Steve Brown Eastern Kentucky University

Eugene Calvasina Southern University

Robert Carton Western Carolina University

John James Cater Louisiana State University

Iain Clelland Radford University

Thomas Garsombke Claflin University

Paul Jacques Western Carolina University

Rick Koza Chadron State College

Chris Lockwood Northern Arizona University

Terry Maris Ohio Northern University

David McCalman University of Central Arkansas

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Academy of Strategic Management Journal, Volume 13, Number 2, 2014

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EDITORIAL REVIEW BOARD

James McLaurin American University of Sharjah

Chynette Nealy University of Houston-Downtown

Mildred Golden Pryor Texas A&M University-Commerce

Stanley Ross Bridgewater State College

Claire Simmers Saint Joseph's University

Jennifer Villa New Mexico State University

Mohsen Modarres Humboldt State University

John Kalu Osir Washington State University

Oswald Richards Lincoln University

Robert Scully Barry University

Prasanna Timothy Karunya Institute of Technology & Sciences

Academy of Strategic Management Journal, Volume 13, Number2, 2014

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TABLE OF CONTENTS

EDITORIAL REVIEW BOARD.................................................................................................. III

LETTER FROM THE EDITOR..................................................................................................VII

STRATEGIC ORIENTATIONS AND THEIR RELATIONSHIP WITH PERFORMANCE: A CASE OF A MEXICAN FAMILY FIRM.................................................................................. 1

Alberto D. Malpica Romero, Tecnol?gico de Monterrey Edgar R. Ram?rez Sol?s, Tecnol?gico de Monterrey Ver?nica I. Ba?os Monroy, Tecnol?gico de Monterrey

IMPACT OF MANAGEMENT BASICS ON EMPLOYEE ENGAGEMENT........................... 21 Bobby Medlin, University of Arkansas-Fort Smith Kenneth W. Green, Jr., Southern Arkansas University

A STRATEGY FOR CLIMBING THE ORGANIZATIONAL LADDER ................................. 37 Jan P. Muczyk, Cleveland State University Terry R. Adler, New Mexico State University

IS WAL-MART A SOCIAL ENTERPRISE? AN EXPLORATION OF THE RELATIONSHIP BETWEEN CORPORATE REPUTATION, CORPORATE SOCIAL RESPONSIBILITY & FINANCIAL PERFORMANCE ............................................................. 51

Leon C. Prieto, Clayton State University Simone T. A. Phipps, Middle Georgia State College Isaac Y. Addae, Morgan State University

A PROFILE OF SOCIAL MEDIA USE BY FORTUNE 500 AND INC. 500 CORPORATIONS ........................................................................................................................ 61

Janet M. Ratliff, Morehead State University Michelle B. Kunz, Morehead State University

HOW FIRM CHARACTERISTICS AFFECT THE SPEED OF PATENTING ......................... 75 Derek Ruth, Northern Illinois University

Academy of Strategic Management Journal, Volume 13, Number 2, 2014

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DOUBLE DEALING: THE INFLUENCES OF DIVERSE BUSINESS PROCESSES ON ORGANIZATIONAL AMBIDEXTERITY .......................................................................... 87

Janet K. Tinoco, Embry-Riddle Aeronautical University ORGANIZATIONAL IMPLOSION ? A THREAT TO LONG-TERM VIABILITY .............. 111

Mildred Golden Pryor, Texas A&M University-Commerce Randal Y. Odom, Texas A&M University-Commerce Leslie A. Toombs, Texas A&M University-Commerce

Academy of Strategic Management Journal, Volume 13, Number2, 2014

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LETTER FROM THE EDITOR

Welcome to the Academy of Strategic Management Journal. The Journal is owned and published by Jordan Whitney Enterprises, Inc.. The Editorial Board and the Editors are appointed by the Allied Academies, Inc., a non profit association of scholars whose purpose is to encourage and support the advancement and exchange of knowledge, understanding and teaching throughout the world. The editorial mission of the Journal is to advance the field of strategic management. To that end, the journal publishes theoretical and empirical manuscripts pertaining to the discipline. The manuscripts contained in this volume have been double blind refereed. The acceptance rate for manuscripts in this issue, 25%, conforms to our editorial policies. Our editorial review policy maintains that all reviewers will be supportive rather than destructive, helpful versus obtrusive, mentoring instead of discouraging. We welcome different points of view, and encourage authors to take risks with their research endeavors. The Editorial Policy, background and history of the organization, and calls for conferences are published on our web site. In addition, we keep the web site updated with the latest activities of the organization. Please visit our site at and know that we welcome hearing from you at any time.

Shawn Carraher Oxford Journal Distinguished Research Professor

Academy of Strategic Management Journal, Volume 13, Number 2, 2014

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