Neil Ritson

Neil Ritson

Strategic Management

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Strategic Management

Strategic Management

? 2011 Neil Ritson & Ventus Publishing ApS

ISBN 978-87-7681-417-5

Download free ebooks at

3

Strategic Management

Contents

1

Introduction

7

2

The Basis of Strategy: Structure

8

2.1

Introduction ¨Cdefinition ¡®Structure¡¯ is the allocation and control of work tasks

8

2.2

Functional Structure

8

2.3

Divisional structure

10

2.4

Product structure

11

2.5

Geographical structure

12

2.6

Matrix structure

12

2.7

Complex forms of organisation

14

3 The Levels and Formulation of Strategy

17

3.1

Introduction - definition

17

3.2

Process of strategy

17

3.3

Levels of strategy

19

3.4

Types of Strategy

19

3.5

Other Types of Strategic formulation

22

4

Schools of Strategy

24

4.1

Introduction - Definition - there are three ¡®schools¡¯ of strategy

24

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Strategic Management

4.2

The ¡®planning¡¯ school

24

4.3

The ¡®positional¡¯ school

25

4.4

The ¡®resource based¡¯ school

25

4.5

Key points

25

5

Stakeholder Theory

26

5.1

Introduction ¨C definition of Stakeholders

26

5.2

Explanation

26

5.3

External stakeholders

28

6

External Analysis

30

6.1

Introduction ¨C Definition: External Analysis

30

6.2

Explanation

30

7

Internal Analysis

35

7.1

Introduction and Definition of The Value Chain

35

7.2

Explanation

35

7.3

Definition: margin

37

7.4

Examples:

37

7.5

The Human resource audit

37

7.6

Culture:

37

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