Marketing Notes (Rebecca)
Important! A lot of good stuff in the Marketing Plan PPT! Know target audience: DMU, DMP, Values. Perform a 5C analysis. Marketing metrics: monitor performance, be willing to change, watch new opps. And threats. Break even analysis: $0 = Q (P-VC)-FC. See the notes for Mark-up and Cannibalization. Citibank. Case ................
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