Frank T. Rothaermel - McGraw Hill Education
2.2 Strategic Leadership CHAPTER 440. What Do Strategic Leaders Do? 42 How Do You Become a Strategic Leader? 43 Formulating Strategy across Levels: Corporate, Business, and Functional Managers 43. 2.3 The Strategic Management Process 46. Top-Down Strategic Planning 46 Scenario Planning 47 Strategy as Planned Emergence: Top-Down . and. Bottom-Up 49 ................
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