Strategic Marketing: An Introduction
A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data Proctor, Tony. Strategic marketing: an introduction/Tony Proctor. p. cm. Includes index. 1. Marketing—Decision making. 2. Marketing—Management. I. Title. HF5415.135 .P76 2000 658.8´02—dc21 99–087270 ................
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