Session 1: The Marketing Framework: 4 P’s and 5 C’s
15.810 Marketing Management . Session 1: The Marketing Framework: 4 P’s and 5 C’s . Today’s topics . 1. Skills you will develop. Plan for 15.810. 2. Review of 4 P’s and 5 C’s – a structure for analysis. 3. Strategic positioning. Why the obvious is not always best. Readings Note on Marketing Strategy Note on Strategic Positioning 1 ................
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