The GROW Model - Business Coaching
Homework
Personal
SWOT
Personal SWOT
A SWOT Analysis is a simple strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a business.
The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies.
The Personal SWOT is simply refocused from a business into a personal development tool for MDs/Senior Executives and Managers
SWOT stands for:
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Strengths and weaknesses are internal factors.
Opportunities and threats are external factors.
STRENGTHS attributes of the business/individual that are helpful to achieving the objective
WEAKNESSES attributes of the business/individual that are harmful to achieving the objective
OPPORTUNITIES external conditions that are helpful to achieving the objective
THREATS external conditions that are harmful to achieving the objective
Strengths:
1. What advantages do you have?
2. What do you do better than anyone else?
3. What unique or lowest-cost resources do you have access to?
4. What do people in your organisation see as your strengths?
5. What are your characteristics? Are any of these strengths?
Weaknesses:
1. What could you improve?
2. What should you avoid?
3. What are people in your organisation likely to see as your weaknesses?
4. What do your peers do better than you?
Opportunities:
1. Where are the good opportunities facing you?
2. What are the interesting trends you are aware of?
3. Do your strengths open up any opportunities?
4. Would eliminating any weaknesses create opportunities?
NB: Opportunities can come from changes in: technology/markets, government policy, social patterns, lifestyle, Local Events etc.
Threats:
1. What obstacles do you face?
2. What is your competition doing?
3. Are specifications for your job, products or services changing?
4. Is changing technology threatening your position?
5. Could any of your weaknesses threaten your role/business?
Action:
Once the data is collected you need to assess:
1. How can I use each Strength?
2. How can I stop each Weakness?
3. How can I exploit each Opportunity?
4. How can I defend against each Threat?
Which in turn creates ACTION POINTS and FOCUS for your Development Plan.
Coaching Personal SWOT
In the context of your current performance, complete the personal SWOT below:
Strengths - Your attributes that are helpful to supporting the coaching culture and becoming an internal coach within Mitchells & Butlers.
Weaknesses - Your attributes that may get in the way of achieving the coaching culture and being a good internal coach.
Opportunities - The external conditions that are helpful to achieving the coaching culture and your performance as a coach.
Threats – The external conditions that are harmful to achieving the coaching culture and your performance as a coach.
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My Action Points:
My Development Plan:
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Strengths
Weaknesses
Opportunities
Threats
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COACHING SKILLS - PREWORK
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