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WORKBOOKGRADE 11TERM 2Domestic, Regional and International TourismContent: The Domestic Growth Strategy174125115329200-249555927100043014902984500187036411822400-24955528067000UNIT 1LESSON OBJECTIVES The state of the Domestic Tourism in South Africa. REVISION ACTIVITYColumn A Concept Column B Definition 1.1. Domestic Tourism1.2. Domestic tourist 1.3. Domestic Visitor 1.4. Employment1.5. Infrastructure1.6. Government-owned tourism infrastructure1.7. Gross Domestic Product1.8. Tourism Gross Domestic Product1.9. Sho’t left and It’s here A visitor whose country of residence is the country visited. They may be nationals of this country or foreignersThe tourism of resident visitors within the economic territory of the country of referenceA resident visitor who visits within the economic territory of the country of reference Physical structures used for the delivery of services (e.g. power lines, pipes (water and sewage), roads, rail, airports, harbours, telecommunications and assets such as trucks and equipment to unblock sewerage, pay point offices and computers).The gross domestic product generated in the economy by the tourism industries and other industries in response to tourism internal consumption (STATS SA).Attractions, museums, heritage sites, nature reserves, resorts, etc. (state-owned assets either at national, provincial or local government level) that are important for tourism.Sho’t left is a campaign hosted by the National Department of Tourism to promote Domestic Tourism. “It’s here” is the latest campaign. The total value of goods and services produced within the geographic boundaries of a country for a specified period of time (STATS SA)An activity in which a person performs work for pay, profit or family gains. Such a person can be self-employed, employer, an employee.3258185-32131000-19504013559200294748122787000-68262524701500-29781514592900center-95660311000000New Horizon familiesage 35 and older Indian or blackR5000-R10 000 disposable income Married and have children Stay just over 5 nights Take 3 trips a year The travel to educate children and to broaden their perspective Quality time with family is important Special offers end flight will let this segment travel more-431125362400High-life enthusiastsAge 25-45 Black, coloured and Indian R10 000 and more disposable income Stays just over 4 nights 3 trips a year They boost their social life and enjoy finer things in life They prefer weekend holidays filled with activities rather than a quiet weekend getaway Enjoy world class experiences 130810190500Seasoned leisure seekersAge 25-45White people Higher income Get R5000 and more No childrenStay 7 nights 4 trips a year Travel is very important to this group They spend quality time to relax and escape the daily routine with family and friendsKnows the value of experiences and memories 247284254500Well-to-do Mzanzi familiesAge 25-45 Black, Coloured and Indian Income more than R10 000 Children stay 6 nights Take 3 trips a year Escape/break away from the city to spend time with family and friends Expose their children to different activities4699058677003031490-16256000Folklore & Dress295148027813000-59055027813000-12700021653500-477520-69850001809115112395SAHRASOUTH AFRICAN HERITAGE RESOURCE AGENCYSAHRASOUTH AFRICAN HERITAGE RESOURCE AGENCY?Protects South Africa's heritage resources for future generation?Educates the public on how to identify the National Estate?coordinates the process of identifying the national estate?Keeps a data base of the national assets?Heritage cannot be replaced, therefore should be protected for future generations?It gives people/communities a sense of identity that is uniquely theirs and different from others?It gives a feeling of belonging and pride of place?It benefits the communitiesHeritage Sites that are protected by South African Heritage Bodies23926804254500-74041016038500283074923411200-48638316615400ACTIVITY 2Fit the correct word to the sentence.SentenceWordAnswer An authority that is responsible for the provincialmanagement of the ‘national estate’ in our province as defined in the National Heritage Resources Act.paleontologicalThe predecessor at national level was the National Monuments Council, but since the National Heritage Resources Act of 2000 this authority is now responsible for the ‘national estate’.meteoritesThis word refers to evidence left by people that lived in an area many years ago and are now being uncovered by removing soil and other build-up that covered it over the years.SAHRAThis word refers to fossils found.archaeologicalThis is the last resting place of individuals as reminders of South African history.burial groundsThese are remains of material from outer-space.PHRAGUnscramble the letters to form the correct word. Write down the correct word at each number e.g. i greet ha (one word) = 1.7 heritage: WORDS ARE PROVIDED.1.1cooling all to ape (one word)1.2chocli are a goal (one word)1.3time or tees (one word)1.4airlub dosrung (two words)1.5GHARP 1.6HAARS SAHRA Archaeological meteorites burial grounds PHRAG paleontological13843036004500UNIT 2263588526924000-43774526937500271401720714500-38893121171200-11684025971500305448520428100Currency rates fluctuate on a variety of factors. Ranging from the country's economic health to general investor sentimentsSome additional reasons:4028440-444500Discovery of mineralsPolitical unrest / stabilityNatural Disasters e.g. earthquakes, floodsEconomic stability of a countryElections etc. Examples of major global currencies30765741878965Supplier sells wood for R100.00Supplier sells wood for R100.COUNTRYCURRENCYCODESYMBOLUnited States of AmericaUS DollarUSDUS$United KingdomBritish PoundGBP?JapanJapanese YenJPY?AustraliaAustralian dollarAUDAU$European countriesEuroEUR€South AfricaRandZARR MULTIPLIER EFFECT:3077210151130Artist carves giraffe and sells it to shop for R250 00Artist carves giraffe and sells it to shop for R250 the effect that any extra 5029200433387500spending has on the GDP; the amountspent doesn't onlyaffect the person307657593980Tourist buys giraffe for R5OO from shop.0Tourist buys giraffe for R5OO from shop.or business receiving the amount, but all the people whohave been involved in the productionof the goods or service 307657519685Total amount of money that exchanged hands: R850. 0Total amount of money that exchanged hands: R850. BSR Bank Selling Rate: This is the rate used by the bank when local currency is converted into foreign currency, the bank sells foreign The BSR is higher than the BBR. This is how banks make money on foreign exchange transactions currency.BBR Bank Buying Rate: This is the rate used by the bank when cashing or converting foreign currency into local currency, the bank buys foreign currencyHOMEWORK SHEETSKOLOM AKOLOM B1.2.1Foreign ExchangeAWhen rates change every time.1.2.2Local currencyBThe letter of the alphabet or a sign to indicate the currency of a country.1.2.3FluctuationCTo exchange one currency for another currency.1.2.4Rate of ExchangeDThe system of money that is used in a specific country.1.2.5Currency symbolEThe currency of another country.FThe rate at which one currency is exchanged to another currency. GThe currency that is in circulation in a specific country. Match the segment in COLUMN A for the reasons they are traveling in COLUMN B.????????Write down only the number and the letter. eg. 1.3.6 F [10]COLUMN ACOLUMN B1.3.1Spontaneous Budget ExplorersATravel is a way of life, they go on regular holidays and understand the value of travel experiences.New HorizonfamiliesBWant to break away from the city and spend time with family and friends in new and different places1.3.3High Life EnthusiastsCTo educate their children and broaden their perspectives, have quality family time and reward for hard work.1.3.4Seasoned Leisure SeekersDTo get away from their monotonous daily lives, to add life stories, and to discover new people and places.1.3.5Well- to- do Mzanzi familiesETo lift their social status, to experience the finer things in life, new and different places.QUESTION 3: FOREIGN EXCHANGEUse the foreign exchange rates in the table below to answer the questions.CURRENCYEXCHANGE RATE USA - Dollar R14,07British Pound R17,16EuroR11,50 An outstanding award winner from the Eastern Cape won an incentive trip to London to the value of R40?000 for himself and his family. Calculate how much the value of his price in British Pound. Name TWO places that foreign tourists can visit to exchange their foreign currency for South African Rand(ZAR). Explain in a paragraph the effect of a strong Rand to a weak Rand for South Africa CULTURE AND HERITAGEUse your own words to explain the meaning of "Our African Heritage"?Name the global organization which classify destinations as global, cultural and natural heritage sites.Distinguish between an archaeological and a palaeontological site.Name TWO functions of the South African Heritage Resources Agency.LOCAL PEOPLE ARE ENCOURAGED TO EXPLORE THEIR COUNTRYThe new campaign, Vaya Mzansi, will replace the 'Shot'Left Campaign', which has encouraged South Africans over the years to become tourists in their own country."Whatever you want, it's here in South Africa."Name FOUR goals that the DTGS will apply to ensure sustainable job opportunities in the industryWith which South African cultural groups are the following associated?(a) Leqebekoane (b) Domba Dance(c) Reed Dance (d) Boerewors IDENTIFY THE CULTURE MENTIONED Colourful and geometric shapes characterise their houses and clothing Warriors and spears are carried by traditional men Blankets and straw hat worn mainly by men Found mainly in Limpopo, Thohoyandou Initiates wear red and white blankets Content & ContextThe Domestic Tourism Growth Strategy (DTGS) 2012 – 2020:The state of domestic tourism in South Africa (explanation WITHOUT statistics) Why a DTGS? (problem statement and vision – NO STATISTICS) List current trends influencing tourism, with very short explanation.The domestic marketing campaignThe FIVE (5) domestic market segments with focus on: the profile of the segment, why they travel (or not) and the type of travel/holiday they prefer (no percentages needed)The four strategic objectives and targets of the DTGS The implementation plan to meet the four strategic objectives.List and briefly explain the activities/actions (NO STATISTICS, ROLE PLAYERS OR TIME FRAMES)The tourism importance of the cultures in your province that attract tourists to South Africa, such as folklore, dress and cuisine of different cultural groups, practices such as gumboot dancing (mine culture), township kwaito art, sangomas, traditional medicine and traditional healing, small chiefdoms with traditional leaders, Ndebele art, Zulu dances in traditional attire, rickshaws, San, art festivals? How cultural uniqueness and diversity in South Africa can promote inbound and domestic tourismSouth African heritage bodies:? South African Heritage Resource Agency (SAHRA): logo and functions? Provincial heritage agencies? Awareness of special heritage permits and protection regulations (structures older than 60 years, archaeological and paleontological sites and materials, meteorites, shipwrecks, burial grounds, graves) Resources: .zaForeignexchangeForeign exchange and its value to the South African economy:Currencies? Concepts: local currency, foreign currency, foreign exchange, exchange rate, informal fluctuations? Major currencies of the world, their currency codes and symbols: US dollar, Euro, British pound, Japanese yen, Australian dollar, South African rand? Facilities where foreign currency can be exchanged, e.g. foreign exchange bureaus, commercial banks, etc.? How does money spent by inbound international tourists benefit local people? Directly and indirectly - the multiplier effectForeignexchangeInterpret a currency rate sheet from a foreign exchange bureau.? Convert the major currencies to South African rand. ? Convert South African rand into a selected currency to understand currency difference. (Calculators may be used for calculations – round off to two decimals, e.g. R34, 56.)UNIT 3 EXERCISES-151130-717550004108434-66057700Explain what was the main purpose why the Department of Tourism submitted the Domestic Growth Strategy in May 2012. List TWO main reasons why a high number of South Africans do not travel? -7292058842600Identify in which segment will the tourists in this advert be classified? Motivate your answer.Name the TWO segments at A and B in the table below according to the information provided.ABFocus mainly on black familiesYoung students with limited budgetsHigh Income groupWill make use of Baz Bus and backpackers accommodation.Main Cultural GroupProvinceTradional food, drinks, clothesA4.4.14.4.2Maize, cow hides,music with drumsB4.4.3Eastern Cape4.4.4C4.4.5Free State4.4.6D4.4.74.4.8Curry, briyani, waterblommetjie stewE4.4.94.4.10Domba snake dance, pap and wild spinachName FOUR main goals of the Domestic Tourism Growth Strategy. COMPLETE THE TABLE. 2961729-58330900FOREIGN EXCHANGE Define the term foreign exchange. Name the currency that is currently featuring as the strongest in the world. Name the currency that is currently featuring as the weakest in the world. Study the table below that shows foreign exchange. Compare the buying power of the FIVE countries below in April 2016. Answer the questions that follow.AVERAGE FOREIGN RATE OF EXCHANGE (2016)APRIL 2016 USA $ 1 = R14,50 UK ?1 = R21,80 FRANCE €1 = R16,50 NAMIBIA NAM$ 1 = R1,15 JAPAN ?1 = R11,10Arrange the countries with the strongest currency to the country with the weakest currency.Predict what the effect will be on incoming international tourism numbers if the Rand weakens against the British Pound. Name THREE other countries, except France, that also make use of the Euro. Calculate the cost in Rand (ZAR) of a European two week long bustour with Trafalgar. The cost for the tour will be €3750. Show all calculations. In your opinion, will the tour mentioned in 5.3.4 be more expensive for a Japanese tourist or for a South African tourist. Motivate your answer.THANK YOU ................
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