Social Marketing for Public Health - Jones & Bartlett Learning
Social marketing can be seen as an “American invention” in the 20th century, be-cause the concept was initially formulated in the United States (see Kotler & Levy, 1969), and the term was then coined by U.S. scholars (see Kotler & Zaltman, 1971). Using Social Marketing for Public Health: Global Trends 5 ................
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