Raedebrabanderpr.files.wordpress.com
18018127842329(269) 387-4444(269) 387-44443573717842329Billy Clayton HYPERLINK "mailto:billy.clayton@wmich.edu"billy.clayton@wmich.eduBilly Clayton HYPERLINK "mailto:billy.clayton@wmich.edu"billy.clayton@wmich.edu296545078423291255 Ellsworth HallWestern Michigan University 1255 Ellsworth HallWestern Michigan University 3573711037900Research ReportResearch Report3573717839003573705312099Office of Military and Veterans AffairsOffice of Military and Veterans Affairs4762501112520Research ReportResearch ReportIntroductionBrief Client IntroductionThe client is Office of Military and Veterans Affairs, the contact for this project is Billy Clayton, the Military Advocate for the office.Mr. Clayton is responsible for traveling and speaking with military dependents, helping them enroll at Western Michigan University, and aiding potential students in breaking barriers such as childcare, housing benefits and scholarships. These various scholarships are given on a need-based status to fund students educational efforts.Mr. Clayton is looking to increase awareness and donations for the military student scholarship.Brief Class IntroductionThe purpose of this class is to to learn how to work well with real world clients in order to create a successful cam-113447914400paign, while focusing on the ability to write, clear, clean copy that includes accurate spelling, punctuation and AP grammar that is logically organized. Introduction to Primary/Secondary AudiencesPrimary audience: our primary audience is large corporate sponsors who would be capable of producing regular $1000/year donations.Examples would include Kellogg’s and Imperial Beverages, two active and large organizations within the Kalamazoo/Battle Creek community.Secondary audience: our secondary audience would be Western Michigan employees who would endow money from their paychecks annually to fund a scholarship program.SWOT AnalysisA SWOT analysis is a breakdown of the strengths, weaknesses, opportunities, and threats of an organization. Communication/PR Goals & ObjectivesCampaign Goals/ObjectivesReceive funds from corporate sponsors for 4 year long scholarships for students.We are asking for $1000/year which would cover the scholarship costs of one studentThose who donate will receive an individually named scholarship that will be listed on the website ( HYPERLINK "). An example would be if Kellogg donated $1000, they would have a Western specific listed scholarship entitled the “Kellogg Student Military Scholarship”.We plan on increasing this awareness by reaching out to potential donors using social media such as Instagram and Twitter and direct client-to-donor contact.Receive salary endowments annually from Western employees that will be added to the scholarship fund.We plan on holding more direct events with employees in order to increase their aware of the Office of Military and Veterans Affairs and the available scholarships their yearly endowment would help fund.Previous Client StepsThe client has taken a few previous steps in order to improve donations and discussions about the military student scholarships. One of these key events has been an eye opener breakfast. At this breakfast, potential donors were given customized cards introducing the scholarship, and what they could do to get involved with the scholarship program. Other previous client steps involve selling custom dog tags in an effort to raise money.Our new goals relate to what was done by the client previously by simply using face-to-face communication tactics to increase the amount of money donated to the Office of Military and Veterans Affairs.TacticsTactics OverviewTactics I plan to use in executing these goals includes the use of social media, in person communication, and advertising and marketing aimed towards enticing employees and large corporate sponsors to donate to the Office of Military and Veterans Affairs.Social Media and Online TacticsTwitterInstagramBlog PostsEmailAdvertising and MarketingNewsletterPSA/Cover LetterFact Sheet & Media AdvisoryPress ReleaseNews FeatureIn Person CommunicationSpeech & PresentationConclusionClient PlanMy plans for this client including conducting face to face interaction with potential donors in a positive manner.Previously at the eye opener breakfast, face to face interaction was positive however there was little followup with potential donors.My plans also include arranging events that would open up opportunities for scholarship donation/endowment discussions between Western Michigan University employees and the Office of Military and Veterans Affairs.SWOT Analysis/Client PlanI plan on moving the client forward throughout the semester by using the strengths, weaknesses, opportunities, and threats as learning moments to excel the campaign. To be simply put, Mr. Clayton is looking to aide incoming military students in anyway possible in order to make their military student experience as pleasant as possible. This will primarily be done in making sure that donations are provided to the military student scholarship program so that need based military students can be successful in their education.We will attempt to eliminate the weaknesses, such as the lack of interest from Western Michigan University community members by focusing on the strengths of the Office of Military and Veterans Affairs including a love for helping military students.
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.