BEST UPSELLING TECHNIQUES
BEST UPSELLING TECHNIQUES
WHAT IS UPSELLING?
Upselling
Upselling is a sales technique where a seller tries to sell more enhanced and expensive products than the product the customer initially decided to buy.
Example
Basically upselling happens when you decide to buy one laptop, but you buy a better and more expensive model, because the seller demonstrated it and recommended you to buy it.
HOW TO UPSELL?
BE SPECIFIC
It is important in all your messages and offers use your client's name or use 'you' and
'your'.
Your clients will treat direct reference as a more
personalized message and they will be more likely to consider it.
BE PREPARED
In order to be ready to do the cross-selling you should study your offers and find complimentary additional products and services to each offer. Use your target market knowledge and expertise to find the best pairs for your customers.
SHOW THE BENEFITS
Show the upselling product next to the chosen product
and make it obvious why the customer should buy
the more expensive version.
You should be able to demonstrate different
features and let your customer try and compare
the products.
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