SWOT Analysis Template



SWOT Analysis TemplateStrengthsCriteria examples Advantages of propositionCapabilitiesCompetitive advantages USP's (unique selling points)Resources, Assets, PeopleExperience, knowledge, data Financial reserves, likely returns Marketing - reach, distribution, awarenessInnovative aspects Location and geographical Price, value, qualityAccreditations, qualifications, certificationsProcesses, systems, IT, communicationsCriteria examplesPolitical effectsLegislative effectsEnvironmental effectsIT developmentsCompetitor intentions - variousMarket demandNew technologies, services, ideasVital contracts and partnersSustaining internal capabilities Obstacles facedInsurmountable weaknessesLoss of key staffSustainable financial backingEconomy - home, abroadSeasonality, weather effectsCriteria examplesMarket developmentsCompetitors' vulnerabilitiesIndustry or lifestyle trendsTechnology development and innovationGlobal influencesNew markets, vertical, horizontalNiche target marketsGeographical, export, importNew USP'sTactics: eg, surprise, major contractsBusiness and product development Information and researchPartnerships, agencies, SWOT Analysis Template State what you are assessing here _______________________________________________________________________________________________(This particular example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.)ThreatsOpportunitiesCriteria examplesDisadvantages of proposition Gaps in capabilitiesLack of competitive strengthReputation, presence and reachFinancials Own known vulnerabilitiesTimescales, deadlines and pressuresCash flow, start-up cash-drainContinuity, supply chain robustness Effects on core activities, distractionReliability of data, plan predictabilityMorale, commitment, leadershipAccreditations etcWeaknesses ................
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