SAMPLE STRENGTHS WEAKNESSES OPPORTUNITIES …



Sample Strengths Weaknesses Opportunities Threats (SWOT) Exercise

|Strengths |Weaknesses |

| | |

| | |

| | |

|Examples: |Examples: |

|Knowledge of the issue |Lack of experience with fundraising |

|Passion for the project |Limited human resources |

|Past successes |Limited time (both daily and until deadline) |

|Diverse, strong coalition |Lack of philanthropic entities in community |

|Reputation of The Robert Wood Johnson Foundation |Feel like resources are tapped out |

| |Small coalition |

| | |

|Opportunities |Threats |

|Examples: |Examples: |

|Large number of nonprofit health care facilities transitioning to for-profit |SCHIP has been/is going to be capped |

|and establishing grantmaking bodies |State budget is facing a deficit |

|Have established corporate partnerships with local businesses |Competition from other nonprofits |

|Have established partnerships with local organizations |Match deadline is nearing and still have money to raise |

|Strengths |Weaknesses |

| | |

|Opportunities |Threats |

| | |

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