Leadership and Management Training
SWOT Analysis Template
Situation being analysed: _________________________________________________________________
This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
|criteria examples |strengths |weaknesses |criteria examples |
| | | | |
|Advantages of proposition? | | |Disadvantages of proposition?|
|Capabilities? | | | |
|Competitive advantages? | | |Gaps in capabilities? |
|USP's (unique selling | | |Lack of competitive strength?|
|points)? | | | |
|Resources, Assets, People? | | |Reputation, presence and |
|Experience, knowledge, data? | | |reach? |
|Financial reserves, likely | | |Financials? |
|returns? | | |Own known vulnerabilities? |
|Marketing - reach, | | |Timescales, deadlines and |
|distribution, awareness? | | |pressures? |
|Innovative aspects? | | |Cashflow, start-up |
|Location and geographical? | | |cash-drain? |
|Price, value, quality? | | |Continuity, supply chain |
|Accreditations, | | |robustness? |
|qualifications, | | |Effects on core activities, |
|certifications? | | |distraction? |
|Processes, systems, IT, | | |Reliability of data, plan |
|communications? | | |predictability? |
|Cultural, attitudinal, | | |Morale, commitment, |
|behavioural? | | |leadership? |
|Management cover, succession?| | |Accreditations, etc? |
|Philosophy and values? | | |Processes and systems, etc? |
| | | |Management cover, succession?|
|criteria examples |opportunities |threats |criteria examples |
| | | | |
|Market developments? | | |Political effects? |
|Competitors' vulnerabilities?| | |Legislative effects? |
| | | |Environmental effects? |
|Industry or lifestyle trends?| | |IT developments? |
| | | |Competitor intentions - |
|Technology development and | | |various? |
|innovation? | | |Market demand? |
|Global influences? | | |New technologies, services, |
|New markets, vertical, | | |ideas? |
|horizontal? | | |Vital contracts and partners?|
|Niche target markets? | | | |
|Geographical, export, import?| | |Sustaining internal |
| | | |capabilities? |
|New USP's? | | |Obstacles faced? |
|Tactics: eg, surprise, major | | |Insurmountable weaknesses? |
|contracts? | | |Loss of key staff? |
|Business and product | | |Sustainable financial |
|development? | | |backing? |
|Information and research? | | |Economy - home, abroad? |
|Partnerships, agencies, | | |Seasonality, weather effects?|
|distribution? | | | |
|Volumes, production, | | | |
|economies? | | | |
|Seasonal, weather, fashion | | | |
|influences? | | | |
© Alan Chapman 2005-09. Free PDF version of this tool and information about SWOT analysis methods are available at swotanalysisfreetemplate.htm. This is a free resource from , which contains lots more useful tools, diagrams and materials. Not to be sold or published.
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