Syneos Health Value and Access
Syneos Health Value and Access
Syneos Health Value and Access can help you confidently navigate the shifting market landscape, create and communicate value, and optimize access.
Real World Evidence
Value Access and Medical
Consulting
Market access barriers are dynamic and increasing in importance
The future of a product in today's healthcare marketplace is intertwined with the brand's ability to successfully navigate market access barriers at launch and through loss of exclusivity (LOE). The challenge is increased by the pressures and barriers that come from a wide range of stakeholders.
Risk Management
Payer Communications and Access Marketing
01
Pressure on drug prices
04
Pursuit of value-based contracts at regulatory approval
02
Rise in patient
cost sharing
03
Consolidation driving the rise of new integrated customers
05
The emergence of value framework assessments
06
Single payers
expanding control
Payer Communications and Access Marketing
Risk Management
Consulting
Value Access and Medical
Real World Evidence
Real World Evidence
Value Access and Medical
Consulting
A recent survey of 300 biopharmaceutical executives revealed that initiating investment and planning for market access strategy is their number one priority three years prior to launch.
Whether you're a multinational company with a history of blockbuster launches or a start-up with a promising pipeline, market access barriers-- from pricing pressures to consolidation to the emergence of value framework assessments--are changing the face of commercialization.
Risk Management
Payer Communications and Access Marketing
Real World Evidence
Value Access and Medical
Consulting
Market Access Strategy Geographic Expansion
Building Medical Organization Stakeholder Engagement
Building Commercial Organization Manufacturing/Supply Chain Readiness
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Syneos Health Launch Spend Survey, December 2018
Risk Management
Payer Communications and Access Marketing
Real World Evidence
Value Access and Medical
Consulting
Defining value in today's complex landscape Demonstrating value and optimizing access requires a partner who understands every stakeholder's unique definition of value and how those definitions and needs impact your brand throughout the product lifecycle. Syneos Health Value and Access can simplify that complex landscape with a team purpose-built to ensure that all aspects of value demonstration aren't just interconnected--they're orchestrated to be optimized.
We approach market access questions with decades of experience, cross-functional expertise, and unparalleled stakeholder insight.
The continuity and the flexibility to adapt to shifting needs Our team can partner with you on a project basis, or we can bring continuity from optimizing early development to tailoring strategies for in-market products. Syneos Health Value and Access approaches market access questions with decades of experience, cross-functional expertise, and unparalleled stakeholder insight.
Risk Management
Payer Communications and Access Marketing
VALUE AND ACCESS
Real World Evidence
Real World Research Design and Feasibility
Synthetic Controls for Single-Arm Trials
Early Access Programs
Post-Marketing Safety Surveillance
Comparative Effectiveness in Real World Use
Consulting
Commercialization and Portfolio Strategy Value Proposition Development Pricing Strategy Market Access Strategy Economic Evidence
Risk Management
Value Promotion and Protection Value Frameworks (ICER) Public Policy Perspectives
Value Access and Medical
Account Management Teams Field Reimbursement Specialists Clinical Educators Medical Science Liaisons Contact Centers Recruitment and Talent Acquisition
Payer Communications and Access Marketing
Payer Marketing Communications Pull-through Medical Communications Market Research Digital and Social Media Strategy
Payer Communications and Access Marketing
Risk Management
Consulting
Value Access and Medical
Real World Evidence
Syneos Health Value and Access--an integrated team custom-built to meet the needs of your product from clinical development to LOE.
VALUE AND ACCESS
Real World Evidence Value Access and Medical Consulting Risk Management Payer Communications and Access Marketing
Expanded access programs Advocacy and influencer identification Collection of customer-focused end points for Phase 3 (from payers and advocates)
Early pricing strategy
PHASE 2
Distribution modeling and strategy Early value assessment and MA potential
Burden assessment Evidence generation strategy Portfolio strategy and planning
Stakeholder and advocacy engagement Communication planning and risk assessment
Public and advocacy data release and value narratives
RWE planning Regulatory strategy Message and payer story development and channel planning
PHASE 3
Pre-launch payer communications Market conditioning (medical science liaisons) Value proposition testing and development
Launch pricing corridors Economic evidence
Payer segmentation and analog assessment
Continued on next page
Payer Communications and Access Marketing
Risk Management
Consulting
Value Access and Medical
Real World Evidence
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