TALENTED TEN

PHARMA MBAs

SPECIALIZE OR NOT?

MEDICAL AFFAIRS

NEW PERFORMANCE VIEW

CRASH COURSE

INTERN-CEO STRATEGIZING

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OCTOBER 2018

COMMERCIAL INSIGHTS FOR THE C-SUITE

VOLUME 38, NUMBER 10

OCTOBER 2018

2018 Emerging Pharma Leaders

The Pharma MBA Track

Reassessing Med Affairs

TALENTED TEN

2018 Emerging Pharma Leaders

VOLUME 38, NUMBER 10

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From the Editor 3

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Getting Where You Need to Go

AS USUAL, IN THE WORLD OF APPS and such, I'm a day late and a dollar short. I do not like the navigation system in my car, so I use Google Maps on my phone to get where I need to go. It doesn't send me on crazy routes and I can choose to take alternates in case of traffic. But in just one week, I heard about the Waze app quite a few times. At first, I thought we were talking about Shazam, which is how you find out the name of the song by holding your app to the source of the music. But no. Waze is GPS navigation that is crowdsourced to include "live" navigation. Avoid a pothole? Check. Cop ahead? Check. Re-routing around a parade? Check. It's GPS on steroids, which Google bought in 2013. Check.

I t used to be in the job market, you could pretty much rely on the tried-and-true methods to navigate your way to a good job or profession. Go to college, get a degree, start into an entry-level job and then move your way up. Eventually, another degree would put you in the running for a better position in the same company or for a closely-related company that would scoop you up.

But the current roadmap for a career is not so direct. There are generational gaps on what people can expect will happen to them. Currently, the average number of jobs held by baby boomers is 12. For millennials, that number is already at three to four jobs, and they haven't even tapped out yet.

In the pharmaceutical industry, we can see more clearly than ever in this year's annual Emerging Pharma Leaders issue that there is no hard and fast direct route for getting ahead either. This year features more titles that didn't exist five years ago, more diverse paths these professionals took to get to their current position, and a bit more awareness and positive reflection on the skills and attitudes that got them where they are today.

Let's plug that into our Waze for Jobs in Pharma app. This is what it would pop up:

? Follow Your Passion ? Curious About Commercial (or another part

of the business) ? Build a Team and Support Its Talents ? Listen to Others ? Realize When You Need Guidance ? Loyalty Still Matters ? Gratitude

A key for Waze to function optimally is to thumbs up or thumbs down the information that appears on your screen. While, personally, I

find that distracting when you are driving, if you don't agree or disagree that you did see the pothole, police officer, or parade, then the information you pass along to the next person is going to be that much less accurate.

The current roadmap for a career is not so direct. There are generational gaps on what people can expect will happen to them.

The Emerging Pharma Leaders Class of 2018 (see page 12) knows they didn't have a Waze to get where they are. But, philosophically, they abide by the idea that sharing information and imparting advice will make those behind them that much more aware. Many EPLs teach, mentor, and give back to others. The following are just a few words of advice from our EPLs for those on the pharma journey:

? "I try to concentrate on enhancing their critical-thinking and building the necessary soft and technical skills that could be transferrable, such as leading project teams, communicating with non-technical audiences..."

? "Be bold, take career risks, and don't be afraid of diversification..."

? "...seek out diverse viewpoints and insight from advocates, mentors, colleagues, etc.--especially those with different opinions and life experiences."

? "...all of us are better than any one of us."

LISA HENDERSON Editor-in-Chief lisa.henderson@ Follow Lisa on Twitter:

@trialsonline

4 WWW.

PHARMACEUTICAL EXECUTIVE OCTOBER 2018

VOLUME 38, NUMBER 10

Pharmaceutical Executive's 2018 Editorial Advisory Board is a distinguished group of thought leaders with expertise in various facets of pharmaceutical research, business, strategy, and marketing. EAB members suggest feature subjects relevant to the industry, review article manuscripts, participate in and help sponsor events, and answer questions from staff as they arise.

MURRAY L. AITKEN Senior Vice President, Healthcare Insight, QuintilesIMS

INDRANIL BAGCHI, PhD Senior Vice President and Head, Global Value Access, Novartis

MICHELLE BARON, MD Vice President, Clinical Research, Chief Medical Officer, Intarcia Therapeutics

FREDERIC BOUCHESEICHE Chief Operating Officer, Focus Reports Ltd.

LES FUNTLEYDER Portfolio Manager, Esquared Asset Management

JOHN FUREY Chief Operating Officer, Spark Therapeutics

JAMES J. GALEOTA, JR. (JAY) President and Chief Operating Officer, G&W Laboratories

STEVE GIRLING President, IPSOS Healthcare North America

ADELE GULFO Chief of Commercial Development, ROIVANT Sciences

NICOLE HEBBERT Senior Vice President, Head of Patient Services, UBC

MICHELE HOLCOMB Head, Strategy & Corporate Development, Cardinal Health

BOB JANSEN Principal Partner, Zensights LLC

KENNETH KAITIN Director & Professor, Center for the Study of Drug Development, Tufts University

CARRIE LIASKOS Vice President, Market Engagement, Syneos Health

CHANDRA RAMANATHAN Head, East Coast Innovation Center, Bayer U.S.

AL REICHEG CEO, Sea Change Healthcare

BARBARA RYAN Founder, Barbara Ryan Advisors

SANJIV SHARMA Vice President, North America Commercial Operations, HLS Therapeutics

TERESE WALDRON Director, Executive MBA Programs, St. Joseph's University

PETER YOUNG President, Young & Partners

GROUP PUBLISHER Todd Baker

EDITOR-IN-CHIEF Lisa Henderson

MANAGING EDITOR Michael Christel

EUROPEAN & ONLINE EDITOR Julian Upton

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Table of Contents 5

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2018 EMERGING PHARMA LEADERS

Pharm Exec's 11th annual list spotlights a select group of biopharma managers who are poised to help chart the industry's path forward. We present the diverse stories of 10 rising executives--and detail how each are changing the ways leaders direct critical industry functions such as R&D, data and analytics, patient advocacy, business, commercialization, and human resources.

12 Cover Image: alphaspirit/stock.

Leadership

The MBA Path in Pharma, Healthcare

Julian Upton, European and Online Editor

A growing range of MBAs with concentrations in pharmaceuticals and healthcare management are on offer in university curriculum from coast to coast. Pharm Exec looks at how three of the top programs in the US prepare their students for industry success.

28

NEWS & ANALYSIS

Washington Report

8 FDA Launches Major Push for New Antimicrobials

Jill Wechsler, Washington Correspondent

STRATEGY & TACTICS

Medical Affairs

32 Assessing Medical Affairs' Value: The Key Indicator

By Alexander Bedenkov, Filip Surmont, and Maarten Beekman

Global Report

10 Vienna's Vision on Health Regulations in Europe

Reflector, Brussels Correspondent

INSIGHTS

From the Editor

3 Getting Where You Need to Go

Lisa Henderson, Editor-in-Chief

Back Page

35 Crash Course in Strategy

Michelle Maskaly, Senior Editor

PHARMACEUTICAL EXECUTIVE VOLUME 38, NUMBER 10 (Print ISSN 0279-6570, Digital ISSN: 2150-735X) is published monthly by UBM LLC 131 W. First St., Duluth, MN 55802-2065. Subscription rates: $70 (1 year), $125 (2 years) in the United States and Possessions; $90 (1 year), $145 (2 years) in Canada and Mexico; $135 (1 year), $249 (2 years) in all other countries. Price includes air-expedited service. Single copies (prepaid only): $7 in the United States, $9 in all other countries. Back issues, if available, are $20 for the United States and Possessions, $25 for all other countries. Include $6.50 per order plus $2 per additional copy for US postage and handling. If shipping outside the United States, include an additional $10 per order plus $3 per additional copy. Periodicals postage paid at Duluth, MN 55806 and additional mailing offices. POSTMASTER: Please send address changes to PHARMACEUTICAL EXECUTIVE, PO Box 6180, Duluth, MN 55806-6180. Canadian G.S.T. Number: r-12421 3133rt001, Publications mail agreements NO. 40612608. Return Undeliverable Canadian Addresses to: IMEX Global Solutions, P. O. Box 25542, London, ON N6C 6B2, Canada. Printed in the USA.

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