Real estate words, phrases, synonyms, tips and techniques ...

[Pages:30]real estate words, phrases, synonyms, tips and techniques for creating compelling ads

for property listings

Table of Contents

INTRODUCTION

3

REAL ESTATE WORDS

4

REAL ESTATE SYNONYMS

6

200 REAL ESTATE HEADINGS

10

80 OPENING PHRASES

12

50 JOINING PHRASES

13

30 END PHRASES

13

50 PHRASES TO DESCRIBE KITCHENS

14

50 PHRASES TO DESCRIBE BEDROOMS

15

50 PHRASES TO DESCRIBE BATHROOMS

16

50 PHRASES TO DESCRIBE LIVING AREAS

17

50 PHRASES TO DESCRIBE THE VIEW

18

100 PHRASES TO DESCRIBE LOCATION & AMENITIES

19

100 CALLS TO ACTION

20

HOW TO STRUCTURE A REAL ESTATE LISTING

21

WHAT MAKES A GOOD CALL-TO-ACTION

22

CREATING EMOTIONAL CONNECTIONS WITH BUYERS THROUGH STORYTELLING

23

MARKETING LISTINGS TO RENOVATORS

24

KNOW YOUR HOUSE STYLES

26

THE COPY CAT PHRASE FINDER

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W W W .T H E C O P Y C A T. C O M . A U

THE COPY CAT REAL ESTATE PHRASE FINDER

COMPANION GUIDE

2

Introduction

Whether you're a veteran in the game or new to the industry, overcoming writer's block to compose consistently engaging content for listings can sometimes be a challenge. This e-book is packed with hundreds of ready-to-use words and phrases for your real estate listing's headings, body copy, and calls to action as well as examples, tips, methods and guides for writing compelling real estate copy.

This compilation has been selectively gleaned from The Copy Cat Phrase Finder and broken down into easily accessible bite-sized chunks. It's a great companion to have on your computer or mobile device, either as a useful addition to your Copy Cat subscription, or as a handy stand-alone resource.

So next time you're crafting a property ad, with this e-book by your side, you'll be able to quickly and easily find just the right words to attract and convert potential buyers.

THE COPY CAT REAL ESTATE PHRASE FINDER

W W W .T H E C O P Y C A T. C O M . A U

COMPANION GUIDE

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Real Estate Words

A-O

abode

accessible

acclaimed

adventurous

affluent

airy

a la mode

alfresco

alluring amazing

A

ambience

amenities

ample

artistic

attractive

authentic

awashed

awe-inspiring

balustrade

beautiful

benefits

bespoke

bird's eye

blend

blissful

boasts

B

bonuses

breathtaking

breezy

bright

building

built-to-last

calming canopy capable capacious castle casual

C centered

centred (uk) character charming cheerful chic classic classy

clean-lined close close by colorful / colourful (uk) combines comfort comfortable comfy commanding condo consists of contains contemporary convenient to cool copious cosmopolitan cottage coveted cozy / cosy (uk) creative crisp cutting edge custom cutting edge

dazzling

delightful

decadence

deep

designer touches

desirable

different

discreet

distinct distinctive

D

distinguished

divine

dominant

double

dramatic

dreamy

duplex

dwelling

dynamic

eclectic

effervescent

elaborate

elegant

elite

embraces

encompass

enchanting

enrapturing entertain

E

enticing

enveloped

enviable

epitome

equipped

estate

excellent

exceptional

THE COPY CAT REAL ESTATE PHRASE FINDER

exciting exclusive executive exemplary expansive exquisite extensive

fabulous

family

far-reaching

flat

fluid

formal fragrant

F

framed

freestanding

free-flowing

fresh

fully integrated

functional

gain

generous

genuine

glamorous

glamourous (uk)

glorious

good flow good-sized

G

gorgeous

gourmet

graceful

grand

grandiose

handsome harmonious haven healthy high-tech historic home homey hot hosts houses huge

H

ideal

idyllic

imaginative

impeccable

impressive

incredible

inexpensive innovative

I

inspiring

integrated

intimate

intricate

investment

inviting

irresistible

jacuzzi

jaw-dropping jewel

J

kitted out knockout

K

laid-back

landmark

landscaped

large

latest

lavish

leading-edge

lifestyle light

L

lofty

lovely

low maintenance

lush

luxurious

luxury

light-filled

magnificent

main

majestic

manicured

mansion

massive

master

masterpiece mature memorable

M

meticulous

minimalist

modern

modern elegance

modest

modish

multifunctional

native nestled nearby

N new

new generation newfangled niche noble

obtain

occupy

offers

old world charm

open

open plan opportunity

O

opulent

original

ornamental

outstanding

oversized

overwhelming

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Real Estate Words

P-Z

pad

palatial

panoramic

paradise

park-like

pastoral setting

peaceful

penthouse

personality

phenomenal

picture postcard

picturesque

plush

polished

posh

P

poised

popular

positioned

possesses

practical

premium

presents

prestigious

prime

pristine

private

prized

prominent

protected

provides

purchase

quaint quality quiet quintessential quirky

Q

rare

raw

refined

relaxing

remodeled

remodelled (uk)

renaissance

resort-style

restored retreat

R

revamped

revitalized

revitalised (uk)

revived

romantic

roomy

rustic

safe

scenic

secluded

secure sensational

S

sensible

serene

THE COPY CAT REAL ESTATE PHRASE FINDER

shimmering shiny showcase significant simplicity soaring soothing sophisticated spa bath spacious sparkling spectacular stately state-of-the-art striking structurally sound stunning stylish substantial sun-drenched sun-kissed sunny superior sweeping symphony

tantalising

tasteful

tech-smart

textured

tidy

timeless

top-end

towering

townhouse tranquil

T

transformed

transitional

treasure

tremendous

trendy

tropical

tucked away

ultramodern undulating uninterrupted unique unmatched unpretentious

U unsurpassed

updated upgraded upmarket upscale up-to-date user-friendly

vast

vaulted

versatile

vestibule vibrant

V

vintage

voguish

warm waterfront welcoming well-appointed well-composed

W well-designed

well-equipped well-maintained well-presented well-proportioned well-structured well-tended wide winning wired-for-sound wraparound

yard

yearning

yesteryear

Y

yours

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Real Estate Synonyms

HAS

Accommodates Benefits from Boasts Comes complete with Combines Comprises Consists of Contains Embraces Encompasses Enjoys Equipped with Features Finds Hosts Houses Includes Incorporates Is composed of Occupies Offers Possesses Presents Provides Showcases There are

PROPERTY

Abode Accommodation Address Apartment Building Castle Condo Condominium Cottage Duplex Dwelling Estate Flat Haven Home House Mansion Pad Penthouse Residence Retreat Studio Townhouse

NEARBY

A few steps away A hop, skip and jump away A leisurely stroll to A short amble away A short distance away A stone's throw away A stroll to An effortless stroll to An easy stroll to At hand At your doorstep Close by Close-at-hand Convenient to Conveniently located near Conveniently set within metres of Easily accessible to Footsteps from In close proximity In the neighbourhood In the vicinity Just metres from Just a stroll away Minutes to Mere minutes away On your doorstep Positioned close to Within ambling distance Within arm's reach Within close reach Within close proximity to Within easy reach Within sight Within walking distance

VIEW/OUTLOOK/VISTAS

All-encompassing Awesome Beautiful Bird's eye Blissful Breathtaking Captivating Commanding Dazzling Delightful Dramatic

THE COPY CAT REAL ESTATE PHRASE FINDER

Dynamic Excellent Expansive Exquisite Faraway Glorious Impressive Incomparable Incredible Infinite Inspiring Irresistible Knockout Magnificent Million-dollar Monet-worthy Never-to-be-built-out Panoramic Peaceful Picture postcard Picture-perfect Picturesque Pristine Scenic Seductive Serene Sigh-worthy Soothing Sparkling Spectacular Striking Stunning Superb Sweeping Swoon-worthy Tranquil Transfixing Unbeatable Unbroken Unimpeded Unobstructed Unsurpassable Wraparound

COMPANION GUIDE

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Real Estate Synonyms

BIG

Ample Broad Capacious Cavernous Commodious Considerable Expansive Family-sized Far-reaching Generous Generously-sized Good sized Grand proportions Huge Impressive dimensions Large Large-scale Lashings of space Lofty Over-sized Palatial Roomy Sizeable Spacious Sprawling Substantial Towering Ultra-spacious Vast Wide-reaching

MODERN

A la mode Chic Contemporary Current Cutting-edge Designer Fresh Hot In vogue Latest Leading-edge Modish New New generation Newfangled Popular State-of-the-art Stylish The latest Top-end Trendy

Ultramodern Up-to-date Up-to-the-minute Voguish

GARDEN

Attractive Beautifully designed Beautifully manicured Child-friendly Colourful Deep Delightful Easy-care Enchanting Extensive Family-friendly Formal Fragrant Glorious Good-sized Immaculate Impressive Landscaped Level Low-maintenance Lush Lushly planted Manicured Mature Native No-fuss Practical Private Resort-style Secluded Securely gated Spacious Sprawling Stunning Sumptuously landscaped Sweet-smelling Terraced Thriving Traditional Tranquil Tropical Tropically-inspired Well-composed Well-designed Well-tended

THE COPY CAT REAL ESTATE PHRASE FINDER

POOL

Alluring Contemporary Enticing Fully-compliant Inviting Private Refreshing Resort-style Shimmering Sparkling Stunning Substantial Sun-drenched Tantalising Tranquil

TECHNOLOGY

High-tech High-tech devices Home automation Integrated home technology Mod-cons Smart home Smart home automation Smart home gadgets Smart house technology Smart-wired Tech-smart Wired for sound

LIGHT

Awashed with light Bathed in light Bright Enveloped in light Flooded with light Softly filtered light Sun-drenched Sun-filled Sunlit Sunny Sun-soaked Sun-washed

CLEAN

Immaculate Pristine Sparkling Tidy Well-kept Well-maintained

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Real Estate Synonyms

SMALL

Charming Comfortable Cosy Enchanting Homely Homey Inviting Lovely Quaint Warm Welcoming

RENOVATED

Improved Modernised Refreshed Refurbished Remodelled Restored Revamped Revived Updated Upgraded

OPEN PLAN

Combined Expansive Fluid layout Fluid living spaces Form a cohesive space Free-flowing Integrated Open design Open interior Open living spaces Share an open space Uninterrupted flow Vast open

LOCATED

Built Nestled Occupying Perched Placed Poised Positioned Set Situated Tucked away

SOUGHT-AF TER

Coveted Desirable Enviable Exclusive Hot spot In demand Popular Prime Prized Tightly-held

POTENTIAL

Opportunity Scope

BUY

Acquire Gain Invest in Obtain Pick up Purchase Secure Snag Take possession of Acquire possession Swoop in on

HIGHLIGHTS

Bonuses Standouts Additional benefits Advantages Extra features

APPEAL TO

Suit Attract Excite Interest Be a hit with

KITCHEN

Bespoke Cheerful Chef's Chef-friendly Classic Clean-lined Contemporary

THE COPY CAT REAL ESTATE PHRASE FINDER

Cook's Country-style Elegant Entertainer's Family-friendly Fully-integrated Functional Galley-style Gourmet Modern Practical Sleek Slick Smart Sophisticated Space-efficient Spacious Sparkling Stylish User-friendly Welcoming Well-appointed Well-designed Well-equipped Well-presented Well-proportioned

BATHROOM

Bright & breezy Calming Cheerful Classically white Contemporary Deluxe Elegant Functional Generous Glamorous Inviting Light & fresh Luxurious Modern Resort-style Serene Sizeable Sleek Sophisticated Spacious Sparkling Streamlined Stylish Timeless Well-designed Well-proportioned

COMPANION GUIDE

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