ALLIANCE FOR BIKING & WALKING’S GUIDE TO Fundraising Galas

Guide to Fundraising Galas

ALLIANCE FOR BIKING & WALKING'S GUIDE TO

Fundraising Galas

Produced by Alliance for Biking & Walking | Sue Knaup | Gayle Cummins Stallings | David Crites 1

Alliance for Biking and Walking 2

Guide to Fundraising Galas

Guide to Fundraising Galas

3rd Edition, 2009

Produced by Alliance for Biking and Walking

Sue Knaup Gayle Cummins Stallings

David Crites Cover Illustration by Jim Swanson

3

Alliance for Biking and Walking

Editors: 2nd Edition: Kristen Steele 3rd Edition: Julie Boddorff Cover Illustration: Jim Swanson, Layout: Kristen Steele (1st Edition) Copyright ? 2004 by the Alliance for Biking and Walking (2nd Edition) ? 2008 (3rd Edition) ? 2009 All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photographing, recording, taping or by any information storage retrieval system without the written permission of the publisher except in the case of examples provided for replication and brief quotations embodied in critical articles and review.

4

Contents

Guide to Fundraising Galas

Acknowledgements..............................................................3 Introduction...........................................................................5

What Is the Alliance?.....................................................................................................5 Why This Guide?.............................................................................................................5 Research/Background......................................................................................5

1: What Is a Fundraising Gala?.............................................7 Types of Fundraising Galas...........................................................................................7 What Is Not a Fundraising Ride?....................................................................................8 Why Do a Fundraising Gala?.........................................................................................8 Galas at a Glance.........................................................................................................9 Before You Start Planning............................................................................................11 Example Galas.............................................................................................................12

2: Are You Ready to Take On a Fundraising Gala?............19 Getting Your Bord on Board.........................................................................................19 What Jobs Do You Need to Fill?...................................................................................19 Ethics.............................................................................................................20 A Few Words of Wisdom..............................................................................................22 The Event-Ability Quiz...................................................................................................22

3: The Gala's Program.........................................................23 Setting the Gala's Program.........................................................................................23 A Few Winner Fundraising Ideas................................................................................23 Not Every Idea Works....................................................................................................25 Emcee and Speakers..................................................................................................26 Awards......................................................................................................26 How To Get Musicians/Celebrities.............................................................................26 Auctions..........................................................................................................28 What Should You Auction Off? ....................................................................................28 Where Do You Get Items to Auction?.........................................................................29 What Are the Different Types of Auctions?.....................................................................30 How Many Items Can You Auction? ..........................................................................31 How Many People?......................................................................................................31 What Else Should Happen at an Auction?.................................................................31 Sample Silent Auction Check In Instructions..............................................................32 Sample Silent Auction Instructions..............................................................................33 Sample Silent Auction Check Out Instructions...........................................................34 Who Should Be the Auctioneer?................................................................................35 What Are the Problems with Auctions?.......................................................................35 Multiple Auction Types in One Event...........................................................................37 Procurement.................................................................................................37 Auction Catalogue......................................................................................................37 Storage and Logistics Before, During, and After the Event........................................37

4: Budgeting, Sponsorships, and Donations.......................41 Return on Investment...................................................................................................41 Watch Your Fundraising ROI.........................................................................................41 Ways to Improve Your ROI...........................................................................................42 Why Is Your ROI Important?.........................................................................................42 Getting Things for Free................................................................................................42 Sample Auction Items Solicitation Letter....................................................................43 Sample Sponsorship Spreadsheet.............................................................................44

1

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download