APPLE I-PAD STRATEGY MARKET ANALYSIS



APPLE I-PAD STRATEGY MARKET ANALYSIS

(A) I-Pad Target Market …

… “TOY” (Home/Leisure/Cons.Elect.) VS. “TECH” (Work/Office/PC) OR BOTH (“3rd Type”)







(B) Home (Leisure) PC Customer Patterns



* Computer Gaming – From “Video” to “Virtual”



* E-Books (New Device & New Apps)





* Digital Photography – From “Shooting” to “Sharing”



(C) Home (Leisure) Consumer Electronics Market Drivers



(D) Office (Work) PC Market Trends



(E) Convergence of Home (Leisure) Consumer Electronics Market & Work (Office) PC Market

Overall Market Trends



Cell Phone (iPhone) as “Convergence Device” (Work + Leisure Functionality = “Apps”)

* Device Market



* Apps Market (“Augmented Reality”)



-- Business



-- Personal





-- Location-Based



-- Healthcare



................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download