APPLE I-PAD STRATEGY MARKET ANALYSIS
APPLE I-PAD STRATEGY MARKET ANALYSIS
(A) I-Pad Target Market …
… “TOY” (Home/Leisure/Cons.Elect.) VS. “TECH” (Work/Office/PC) OR BOTH (“3rd Type”)
(B) Home (Leisure) PC Customer Patterns
* Computer Gaming – From “Video” to “Virtual”
* E-Books (New Device & New Apps)
* Digital Photography – From “Shooting” to “Sharing”
(C) Home (Leisure) Consumer Electronics Market Drivers
(D) Office (Work) PC Market Trends
(E) Convergence of Home (Leisure) Consumer Electronics Market & Work (Office) PC Market
Overall Market Trends
Cell Phone (iPhone) as “Convergence Device” (Work + Leisure Functionality = “Apps”)
* Device Market
* Apps Market (“Augmented Reality”)
-- Business
-- Personal
-- Location-Based
-- Healthcare
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