Mintzberg’s Strategy Continuum: Philosophic and ...

Going beyond the strategy-tactics gap, the institutional theory analysis of the pharmaceutical value chain shows that: (1) conflicted logics of the value chain scarcely remain dormant, (2) but are amplified by pharmaceutical marketing strategies that, in turn, (3) invite regulatory intervention to constrain and restrict pharmaceutical marketing ... ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download