WJHS CURRICULUM MAP - Windsor Central High School



WHS CURRICULUM MAP

CONTENT AREA-MARKETING EDUCATION GRADE LEVEL-10-12

DATE-2013-2014 TEACHER-

|Length of Unit |Unit Title/Org. |Targets |Essential Learning |Essential Questions |Vocabulary |Culminating Assessments |

|2 weeks |Intro. To Marketing |The advantages and disadvantages of jobs and |Students will: |What is the most crucial part|Marketing |Marketing basics unit exam|

| | |careers in various occupational areas should be |survey the various disciplines in |of the marketing mix when |Products | |

| | |evaluated (e.g., preparation, salary, benefits, |marketing (i.e., traffic, |relating to target markets? |Goods | |

| | |demands of job, location, work environment) |purchasing, sales, warehousing, |When analyzing logos and |Services | |

| | | |distribution, staffing, and customer|trademarks, which is the most|Exchange | |

| | |Team skills (e.g., identify goals, use listening |relations). |recognizable to the target |Utility (and its many forms) | |

| | |skills, follow directions, communicate orally, |demonstrate problem-solving and |market? |Marketing Concept | |

| | |cooperate with others, ask questions about tasks,|decision-making skills as they apply| |Customers | |

| | |use problem-solving skills, use conflict |in human relations, market | |Consumers | |

| | |resolution and mediation skills) are important in|information management, or product | |Value | |

| | |future schooling and in today's workplace |service planning | |Target marketing | |

| | | | | |Marketing mix | |

| | | | | |Posititioning | |

| | | | | |Supply & Demand | |

| | | | | |Surpluses/Short-ages | |

| | | | | |Scarcity | |

|3 weeks |Economic factors in |Understand that the basic economic problem |Students will: |How does the economic system |Free enterprise system |Economic factors in |

| |Marketing |confronting individuals, societies, and nations |understand the role and |of a country affect the way |Competition |marketing unit exam |

| | |is scarcity or the imbalance between unlimited |characteristics of marketing in |companies market their |Price competition | |

| | |wants and limited resources available to satisfy |three different types of economic |products? |Nonprice competition | |

| | |those wants. |systems: capitalism, socialism, and|What role does supply and |Monopoly | |

| | | |communism. |demand play in the way |Risk | |

| | |Numerous factors influence the supply and demand | |marketing occurs? |Profit | |

| | |for products (e.g., supply - technology, cost of |demonstrate problem-solving and |How are company revenues and |Supply | |

| | |inputs, number of sellers; demand - income, price|decision-making skills as they apply|profits influenced by the |Demand | |

| | |of similar products, consumers' preferences). |in human relations, market |economic system of a country?|Equilibrium | |

| | | |information management, or product | |Surplus | |

| | |The level of competition in a market is largely |service planning | |Shortage | |

| | |determined by the number of buyers and sellers. | | |Capital | |

| | | | | |Scarcity | |

| | | | | |Productivity | |

| | | | | |Inflation | |

|Length of Unit |Unit Title/Org. |Targets |Essential Learning |Essential Questions |Vocabulary |Culminating Assessments |

|3 weeks |Promotion/ |Numerous factors influence the supply and demand |Students will: |What role does advertising |Promotion |Print ad creation project |

| |Advertising |for products (e.g., supply - technology, cost of |Explain the types of promotion |play in the American free |Advertising |Radio/ television ad. |

| | |inputs, number of sellers; demand - income, price|Explain the role of promotion as a |commerce system? |Publicity |script project |

| | |of similar products, consumers' preferences). |marketing function |What parts of the promotional|Sales promotion |Promotion/ advertising |

| | | |Identify the elements of the |mix are the most important |Sales incentives |unit exam |

| | |Specific financial and non-financial incentives |promotional mix |when reaching out to the |Licensing | |

| | |often influence individuals differently (e.g., |Explain the types of advertising |target market? Why? |Premiums | |

| | |discounts, sales promotions, trends, personal |media |What appeals to the consumer |Promotional mix | |

| | |convictions). |Explain components of advertising |when it comes to advertising |Promotional advertising | |

| | | | |and promotion? |Institutional advertising | |

| | |To make informed choices, consumers must analyze | | |Print media | |

| | |advertisements, consider personal finances | | |Broadcast media | |

| | |(including the importance of savings, investment,| | |Specialty media | |

| | |and use of credit), and examine opportunity cost.| | |Advertising agencies | |

| | | | | |Headline | |

| | | | | |Copy | |

| | | | | |Illustration | |

| | | | | |Signature | |

| | | | | |Slogan | |

|2 weeks |Buying and |There are basic academic skills (e.g., |Students will: |What does the buying and |Channel of distribution |Buying and distribution |

| |Distribution |communication, research, math, science) and |Understand fundamental business, |distribution cycle have to do|Agents |unit exam |

| | |preparation levels (e.g., past work experience |management, and entrepreneurial |with the pricing that is |Direct distribution | |

| | |and training, leadership, certification) required|concepts that affect business |passed on to the consumer? |Indirect distribution | |

| | |or useful for various jobs and careers. |decision making. |How does the price that goods|Intensive distribution | |

| | | |Explain the shipping process |are purchased for affect how |Selective distribution | |

| | |Technological change and investments in capital |Explain the receiving process |the marketing mix and |Physical distribution | |

| | |goods and human capital/resources increase |Explain the nature and scope of |programs are established for |Common carrier | |

| | |productivity. |distribution |that good? |Private carrier | |

| | | |Explain the nature of channels of | |Contract carrier | |

| | | |distribution | |Storage | |

| | | |Describe the relationship between | |Purchasing agent | |

| | | |customer service and distribution | |Buyers | |

| | | | | |Consignment buying | |

| | | | | |Memorandum buying | |

| | | | | |Stock turnover | |

| | | | | |Invoice | |

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|Length of Unit |Unit Title/Org. |Targets |Essential Learning |Essential Questions |Vocabulary |Culminating Assessments |

|3 weeks |Pricing | |Students will: |What is the effect pricing |Price |Pricing unit exam |

| | |Individuals attempt to maximize their profits |Understand concepts and strategies |has on our beliefs about |Market share | |

| | |based on their role in the economy (e.g., |utilized in determining and |products and services? |Market position | |

| | |producers try to maximize profit, workers try to |adjusting prices to maximize return |With all other things |Elastic demand | |

| | |maximize income, savers and investors try to |and meet customers’ perceptions of |remaining the same, is price |Inelastic demand | |

| | |maximize return). |value |the most important part of |Price fixing | |

| | | |Explain factors affecting pricing |selecting a product or |Price discrimination | |

| | | |decisions |service to purchase? |Loss leader | |

| | |The level of competition in a market is largely | | |Unit pricing | |

| | |determined by the number of buyers and sellers. | | |Markup | |

| | | | | |Cost-plus pricing | |

| | |Investments in capital goods and labor can | | |One-price policy | |

| | |increase productivity but have significant | | |Skimming pricing | |

| | |opportunity costs. | | |Penetration pricing | |

| | | | | |Psychological pricing | |

| | | | | |Prestige pricing | |

| | | | | |Price lining | |

| | | | | |Discount pricing | |

| | | | | |Seasonal discounts | |

| | | | | |Gross profit | |

| | | | | |Employee discounts | |

|2 weeks |Marketing Research | |Students will: |What importance does |Marketing research |Marketing research |

| | |Work has social and economic impacts on the |Understand the concepts and actions |marketing research play in |Marketing information system |project-designing |

| | |individual, family, and society. |needed to determine client needs and|the overall marketing |Database |questionnaire and |

| | | |wants and respond through planned, |strategy of a new product? |Advertising research |collecting data |

| | | |personalized communication that |If marketing strategy were |Product research |Marketing research exam |

| | |Specific financial and non-financial incentives |influences purchase decisions and |done away with altogether, |Test marketing | |

| | |often influence individuals differently (e.g., |enhances future business |would the products and |Market research | |

| | |discounts, sales promotions, trends, personal |opportunities |services we have in our |Sales research | |

| | |convictions). |Acquire product information for use |society be as tailored to our|Primary data | |

| | | |in selling |needs as they are currently? |Secondary data | |

| | | |Analyze product information to | |Point-of-sale research | |

| | | |identify product features and | |Experimental method | |

| | | |benefits. | |Data analysis | |

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|Length of Unit |Unit Title/Org. |Targets |Essential Learning |Essential Questions |Vocabulary |Culminating Assessments |

|1 week |Product Planning |SS-H-3.3.1 |Students will: |When deciding what items to |Product planning |Product planning unit exam|

| | |Numerous factors influence the supply and demand |Acquire product information for use |include in a product line, |Product mix | |

| | |for products (e.g., supply - technology, cost of |in selling |how much does marketing |Product line | |

| | |inputs, number of sellers; demand - income, price|Analyze product information to |research play into the |Product item | |

| | |of similar products, consumers’ preferences). |identify product features and |overall plan? |Product width | |

| | | |benefits |Does product research play |Product depth | |

| | |SS-H-3.4.3 |Determine customer/client needs |the most important role in |Product modification | |

| | |Investments in capital goods and labor can |Identify customer buying motives for|developing a product plan? |Product life cycle | |

| | |increase productivity but have significant |use in selling |Does the product line a |Product positioning | |

| | |opportunity costs. | |company produces really sell |Planogram | |

| | | | |the product or do we, as a |Brand | |

| | |PL-H-4.4.3 | |society, need the constant |Brand name | |

| | |Team skills (e.g., identify goals, use listening | |advertisements and reminders |Brand mark | |

| | |skills, follow directions, communicate orally, | |of the products? |Trade name | |

| | |cooperate with others, ask questions about tasks,| |What makes a product |Trade character | |

| | |use problem-solving skills, use conflict | |recognizable? |Trademark | |

| | |resolution and mediation skills) are important in| | |National brand | |

| | |future schooling and in today’s workplace. | | |Private brand | |

| | | | | |Brand licensing | |

| | | | | |Package | |

| | | | | |Label | |

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