CHAPTER 3—THE CONSUMER DECISION PROCESS

a. which type of retail concept d. B and C b. which type of store e. A, B, and C c. which specific retailer to patronize ANS: E. 8. Consumers' overall perception of a store is referred to as: a. store cognition d. store image b. store atmospherics e. None of the above. c. store stature ANS: D. 9. ................
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