ASSIGNMENT 2ND SEMESTER: BRAND MANAGEMENT …
Teavana is a competitive move designed to protect Starbucks market share in the tea category. Teavana has 300 retail locations, mainly in shopping malls. A good percentage of these mall locations probably compete with a Starbucks nearby. That is bound to cause some competitive hiccups if Starbucks locations start selling Teavana products. ................
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