Starbucks Green Apron

Starbucks Green Apron

Process Book

TABLE OF CONTENTS

1 INTRODUCTION 3. Team 6. Proposal 8. Domain

2 I N S P I R AT I O N 9. Method 11. CP + B 13. Frog

3 CLIENT 15. Search 17. Starbucks 19. Brand Model 21. Business Model 23. Ansoff Matrix 25. Business Problem

4 I D E AT I O N 30. Pain Points 31. Frameworks 35. Constraints 37. .Audience 39. Proposal 1

5 C R E AT I O N 42. Framing 43. Final Proposal 45. Service Model 53. UI 55. Integration 57. Jumping Fences

6 CONCLUSION 59. Feasible, Viable, Desirable 61. Value

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THE TEAM

Jerkone Casem

3

Lucas Fung

Haneul Kim

Ed w i n Ta n g

Duncan Lu

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Earlier in 2015 Starbucks announced the Green Apron delivery service. This is our actuation of this service.

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100%

AT&T

8:08 AM GREEN

APRJOiAlNlcAconundt e&rSseottinngs

Ready to Order Call

Favorites

Message

PROPOSAL

We are designing a service that maximizes the efficiency in the delivery process. We are removing all the distractions in order to make the process as frictionless and quick as possible.

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"All design is the process of making experiences. " - Nathan Shedroff

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SERVICE + EXPERIENCE

We used a combination of service and experience design to bring value to both the consumer and the client. Our proposal allows Starbucks from being a primarily store based retailer into the e-Commerce field. The experience that we provide enforces brand loyalty and turns the potentially negative experience of a delivery into an enjoyable positive one.

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