ASSIGNMENT 2ND SEMESTER: BRAND MANAGEMENT (BM001) …

It's very appropriately near a Lululemon and Dean & DeLuca. The difference between a Starbucks coffee shop and a Teavana teahouse "is like night and day," says Starbucks CEO Howard Schultz, in a phone interview. "It's much more zen-like than anything you'll find in a Starbucks store." The store, with fashionably-gray walls, light wood and museum-esque lighting, looks very different from Starbucks, … ................
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