Copyright 2016. TV FOURTH QUARTER AD SPEND WAS STRONG

[Pages:3]The Daily News of TV Sales

Wednesday, January 27, 2016

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TV FOURTH QUARTER AD SPEND WAS STRONG

DIGITAL CONTINUED DOUBLE-DIGIT GROWTH

We reported last week (1/21) on the preliminary December numbers from Standard Media Index (SMI). Now the final tally is in and the month was even a little bit better--cementing a strong fourth quarter.

SMI says the total ad market was up 9% for December. Following two vibrant months in Q4, television ad volumes dipped 3% year-on-year in December. The decline was primarily caused by challenging ratings seen across many networks, and potentially affected by advertisers' decision to "front-load" their spend at the beginning of the holiday season. The digital ad market jumped by 34% in December, continuing the strong growth seen throughout 2015.

"Rising consumer confidence and a positive start to the new broadcast year delivered a strong fourth quarter, which lifted the total market into positive territory following a lackluster first nine months of the year," said James Fennessy (pictured), SMI's chief commercial officer. "The overall market results were definitely underpinned by excellent NFL ratings and the new dollars from fantasy leagues. On the downside, we see that soft ratings, especially in cable, combined with challenges around digital's effectiveness causing concerns and this impacted December's results."

With data representing 80% of national ad spend, SMI calculates that broadcast ad spend grew by 1% in December 2015 and cable shed 4% in a year-on-year comparison. Television delivered strong results for Q4; total bookings were up 9% YoY for the period. Broadcast rose by 13% compared to the same time last year and cable jumped by 8% on a YoY comparison.

There was robust spending in the scatter and upfront markets, SMI reported. The markets closed out the fourth quarter with a 28% and 6% YoY increase respectively. A look at the top six broadcast TV networks showed that ad revenues increased by a combined 2% YoY in December. Ad revenues for the same group of networks ended the fourth quarter up by 14%, when compared to Q4 2014.

Cable networks ESPN, AMC and Discovery Channel were standout performers in December, all attracting doubledigit percentage increases in December. Other major cable networks fared less well due to poor ratings in the month which resulted in double-digit percentage declines for many of the leading networks. Continued on Page 3



ADVERTISER NEWS

Glacier Restaurant Group has purchased Max & Erma's from American Blue Ribbon Holdings. Nation's Restaurant News says the buyer has plans to revitalize the struggling casual-dining chain. The sale news comes just a week after the seller said it closed 13 underperforming Max & Erma's locations, leaving the chain with 51 units in 10 states, mostly in the Midwest. The chain had 106 locations as recently as 2008. Glacier, based in Whitefish, MT, owns four other restaurant concepts: MacKenzie River

Pizza Grill & Pub, Ciao Mambo, Craggy Range Bar & Grill and Latitude 48......A U.S. Bankruptcy Court judge in Delaware has rejected a bid by founder Dov Charney-- backed by a couple of big investors--to regain control of American Apparel. Instead, the judge approved a reorganization plan backed by current management to take the company private under the ownership of its major creditors......Procter & Gamble had another tough quarter, with sales down 9% to $16.9 billion. The packaged goods giant blamed foreign exchange rates, along with acquisitions and divestitures......Quarterly sales rose 4% for Coach, Inc. to $1.27 billion. North American Coach brand sales were down 7%, but grew 4% internationally......Starbucks is giving up on its effort to make Teavana "tea bars" as trendy as its coffee dispensaries. Starbucks, which bought Teavana in 2012 for $620 million, will continue to operate 350 shops selling tea and related appliances, but drop the tea bar concept, which sold brewed tea and food items to enjoy while sipping......The CEO calls 2015 a tough year, but off-road vehicle and motorcycle maker Polaris Industries reported full year 2015 sales up 5% to a record $4.72 billion. However, Q4 sales were down 13% to $1.11 billion as the warm weather kept a lid on interest in snowmobiles......Hyundai Motor Co. had record Q4 shipments of automobiles in the U.S., but incentives to lure Continued on Page 3

NETWORK NEWS

AVAILS

Emmy Award winner Beau Bridges and New York

WAVY-TV (NBC) and WVBT-TV (FOX) in Norfolk,

Giants Pro Bowl wide receiver Odell Beckham Jr. will guest VA seeks a results-driven Account Executive. This

star in the CBS medical drama Code Black on Wednesday, experienced sales professional needs a winning attitude

February 10, at 10:00 pm (ET). In the episode, Bridges will and desire to succeed! Managing agency business, new

appear as Pete Delaney, Beckham's high school football business generation, client relationship-building, proposal

coach, and Beckham will play himself......NBC Sports preparation and presentation to a diverse customer

Group presents coverage of the 2016 ISU European base. Excellent communication, customer service, and

Figure Skating Championships this week, beginning time management skills; a people-person responsible for

today on Universal HD and culminating Sunday, January developing large-scale new business clients and growing

31, at 4:00 pm (ET) on NBC with the men's and ladies' free digital revenue! Minimum 2 years media sales experience.

skates. NBC's broadcast will be hosted

No calls please. CLICK HERE to apply.

by Johnny Weir, Tara Lipinski and Tanith White. MONDAY RATINGS

The premiere of the re-born X-Files put FOX on top in the young demo on Monday, while CBS, led by Scorpion, had the most viewers. According to

A recent poll found that 10% of college graduates think Judge Judy once served on the Supreme Court. To be fair, it's the same 10% that think Justice Antonin Scalia is the Cake Boss.

EOE/M/F/V/D WTVR-TV, CBS 6 in Richmond,

VA is seeking an Account Executive for a multi-platform sales position. We are searching for an individual who is hard working, detail oriented, and able to provide outstanding customer service. Candidates should have a

the Nielsen Fast Nationals FOX had a primetime average 2.8 in Adults 18-49

Seth Meyers

demonstrated success in new business development and at least three years

and 5.1 in Households, with an average

sales experience. College degree

audience of 8.423 million viewers. ABC, with The Bachelor, preferred. Please send a cover letter and resume to:

was at 1.9 18-49, 4.3 HH and 6.463 million; CBS 1.7 18-49, syoung@. EOE

5.9 HH and 9.499 million; NBC 1.2 18-49, 2.3 HH and 3.775

Morgan Murphy Media, one of the few family owned

million; Univision 0.7 18-49, 1.1 HH and 1.927 million; media companies in the country, has an opening for an

Telemundo 0.7 18-49, 1.1 HH and 1.926 million; and The experienced Local Sales

CW 0.3 18-49, 0.6 HH and 0.956 million.

Manager at WISC-TV

in Madison, Wisconsin.

WEEKLY RATINGS

We're searching for a

Week #18, January 18-24, saw FOX at 4.4 18-49 and leader with a proven

7.3 HH; CBS 1.5 18-49 and 5.5 HH; NBC 1.1 18-49 and 3.2 track record of success

HH; ABC 1.1 18-49 and 2.6 HH; Univision 0.8 18-49 and in a multi-platform sales

1.1 HH; The CW 0.7 18-49 and 1.2 HH; and Telemundo 0.6 environment including traditional television, interactive,

18-49 and 0.8 HH.

digital services, and mobile, with an ability to integrate

all into cohesive local sales programs. Get more details

AIRBAG RECALL EXPANDED (AGAIN)

or apply HERE. Or, send your resume to WISC-TV, Attn:

The National Highway Traffic Safety Administration HR/LSM, 7025 Raymond Rd., Madison, WI 53719. Equal

(NHTSA) has added five million more vehicles to the recall Opportunity Employer..

list for potentially defective Takata airbags, bringing the

KLFY (CBS affiliate) in Lafayette, LA is looking for

total to 28 million. The latest recall expansion follows the a strong Local Sales Manager to work with the GSM in

first death in a Ford Motor Company vehicle attributed to guiding our sales effort. The LSM will manage television

an airbag inflator--the driver of a 2006 Ford Ranger pickup sales for the station including local, new business and

who was killed December 22 in South Carolina. That's the digital. This position requires an individual who possesses

10th death in all blamed on Takata inflators.

strong leadership skills to lead a local sales team. 5

The latest recall expansion included vehicles made by years' experience in TV Sales (prior experience in Sales

Volkswagen, Audi, Mercedes-Benz, Ford, Saab, Mazda Management preferred). Get more details or apply online

and Honda.

now at . EOE.

WAFF 48 in Huntsville, AL is seeking a multi-platform

THIS AND THAT

Sales Executive to join our

Apple sold 74.8 million iPhones in the most recent

team! We are looking for an

quarter--the slowest growth ever......CAA Sports, a

energetic team player who has

division of Creative Artists Agency (CAA), has acquired

the desire to create and present

brandrapport, a London-based sports marketing agency.

solutions for our advertisers.

brandrapport works with such brands as Allianz, Jaguar

Our ideal candidate will have the

Land Rover, Nestl?, Prudential and Samsung on

ability to exceed goals through

sponsorship rights and other engagement. CAA Sports is

new business development

already involved with such brands as JPMorgan Chase,

and outstanding customer

Emirates Airline, Time Warner Cable, Farmers, Zurich

service. Please apply online at

and Mondelz.

and attach

PAGE 2

1/27/2016 resume. No phone calls please. EOE-M/V/D/V

The Daily News of TV Sales @

CPG INDUSTRY STRUGGLED IN 2015

AVAILS

An annual summary by IRi finds that 2015 was another

Media General's KRON4, the San Francisco Bay

challenging year for the consumer packaged goods (CPG) Area's Local News Station, seeks a Sales Assistant. The

industry. Volume sales continued to slide, and dollar sales Sales Assistant will be responsible for sales order entry and

growth was fed largely by inflationary pricing trends. creation and coordination of client promotions and special

When looking across channels, mass merchandisers and projects. Must have the ability to multi-task, work well under

supercenters posted sharper-than-average declines and pressure and handle strict deadlines. Must have excellent

the club channel showed some resilience. The grocery and communication & organizational skills, and be extremely

drug channels held volume flat, outperforming the industry detail-oriented. Microsoft Word, Excel, Power Point for

average of negative 1.7%.

Windows experience required. Qualified applicants can

The grocery channel continues to capture the lion's apply at - look for Job

share of total CPG spending at 43%,

#RON-000069. EOE.

while club seized 11%, drug took 7%,

Top Company (P) Great Market

mass/super picked up 4% and dollar Experts say that in the future, (P) Excellent Team (P) Incredible

stores netted 2%. Sales momentum

cell phones will likely be tiny

Opportunity (P). WESH-TV, the

continued to be slow across CPG aisles.

computer chips implanted in

HEARST owned NBC affiliate in

Performance was weakest in the frozen food sector, where unit sales declined 1.5%, and strongest in beverages, where unit sales increased 2.9%. Growth was

our brains. Great, now I have to worry about leaving my brain in the couch.

Orlando, FL has an opening for an experienced Sales Professional. If you are motivated by an excellent product, great compensation, and working with a

weak in non-food departments. The tobacco sector was boosted by electronic

Jimmy Fallon

talented team, look no further. We will provide the multi-platform marketing

smoking products, which grew 23.9% for

solutions to grow a new and existing

the year, and the healthcare department grew 2.1% thanks client base. You provide sales ability, positive attitude, and

to new products that help tackle common ailments.

a desire to win. CLICK HERE for more info or to apply now.

Private label share of overall CPG spending changed Equal Opportunity Employer.

very little during 2015. Some CPG categories that did show

Heartland Media's KDRV-TV, the ABC and Antenna TV

notable change included refrigerated meats, with a 3.2% affiliate in Medford, OR seeks a General Sales Manager

unit sales increase, and fresh eggs, with a 3% increase. to lead, develop, train, and motivate its growing team of

IRi's analysis says consumers will remain entrenched sales managers AEs. This is a great opportunity to join a

in their conservative purchase behaviors in 2016 even dominant station with the market's top-rated newscasts,

though one-third of Americans feel their financial situation quality syndicated programming, and a broad range of

will improve this year. 57% of consumers will make their digital products to market and sell. Plus, you'll live and work

purchase decisions before they enter the retail store, so in a sunny corner of the Pacific Northwest! Email cover

marketers must continue their efforts to engage shoppers letter, resume, and references to: employment@.

early in the planning process.

Pre-employment drug screen required. EOE.

Vista West Media in Idaho seeks a Local Sales

TV FOURTH QUARTER AD SPEND WAS STRONG

Manager to lead a team of account executives on the CBS,

Continued from page 1

Fox, and CW Television Stations and Digital Properties.

Spending on digital advertising shot up 34% for The Local Sales

December, beefed up by increasing advertising spend on Manager's

primary

video sites (74%), Internet radio (64%) and social media purpose is to generate

sites (75%). SMI reports that out-of-home was down 4% revenue by utilizing

YoY in December; newspaper up 8%; magazines down 3%; broadcast and digital

and radio down 1%.

properties to create

effective advertising

ADVERTISER NEWS

solutions for local

Continued from page 1

businesses. Experience

in buyers rose sharply. Meanwhile, the Korean car maker in managing sales operation in television or related

is still seeking ways to turn around sales declines in China. industry and the ability to develop and implement

So net profits for the quarter fell 7.7% to $1.3 billion...... strategic plans with goals and deadlines are a

Franchised gourmet popcorn shop Doc Popcorn says must. Resume to: teri.hein@.

retail sales grew 13% in 2015 as the brand pushed past the EOE. Drug test/background check required.

100-unit mark. In addition to malls, stadiums, convention

KSTU Fox 13 Television, Salt Lake City, is accepting

centers and farmer's markets, Doc Popcorn signed an applications for a Sales Executive. First, the AE will

innovative deal to open co-brand units with Dippin' Dots generate new revenue in the local market by converting

in the Fabulous Freddy's car wash and convenience store advertisers to TV from other mediums. Second, handle

chain throughout the Southwest...... Supermarket News any repeat business by exceptional and result-oriented

reports that sales rose 9.9% at the Albertsons stores customer service. Third, represent KSTU with the absolute

formerly operated by Supervalu in the most recent quarter. highest integrity, professionalism, and hard work. Get a full

The company's three other segments were up as well as it list of qualifications and requirements HERE. HURRY and

prepares to raise about $1.5 billion in an IPO.

email your resume along with a FOX application found on

PAGE 3

1/27/2016 our website to: hr@. EOE

The Daily News of TV Sales @

MORE AVAILS ONLINE @ Place a classified, email: ads@

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