The Ultimate Guide to Raise Capital for a Startup
The Ultimate Guide
to Raise Capital
for a Startup
1
At a Glance
The Basics: Investor and Funding Types
How to Choose the Right Investor for Your Startup
How to Find Investors
Insider Tips When Preparing to Talk to Investors
How to Nail Your Pitch and Pitch Deck
How Crunchbase Pro Can Help
2
How to Raise
Startup Capital:
An Overview
If you don¡¯t want to raise capital, don¡¯t become a CEO. Raising capital is a CEO¡¯s most
important and time-consuming job. Delivering a compelling and organic pitch needs
not only practice, but finesse. We understand that pitching can place entrepreneurs
in a vulnerable position ¨C after all, what is more personal than your passion?
We break down the basics based on the pros¡¯ advice. Here¡¯s a rundown on how to
find, cultivate, and build the most important partnerships in your business.
3
The Basics:
The Different Startup Funding Rounds
Venture Capital
Corporate
Mezzanine
Mid-Stage
Early-Stage
Seed-Stage
$
Series A
Series B
Series B
Series C
Late Stage
Growth
Series C+
Leverage
Buyout
Private Equity
Round
$$$
How Venture Capital Funding
Rounds Differ: The Breakdown
Average Range (USD)
$20M $300M
Typical Company Valuation
$300M
$250M
$200M
$150M
$100M $120M
$100M
$50M
< $1M
Type
Investor
type
$1M $3M
$150K
$1.5M
$3M $6M
$1M
$15M
$10M
$15M
$5M $35M
$30M $60M
Pre-seed
Seed
Series A
Series B
Series C+
? Same as
seed investors
? Angels
? VCs
? VCs
? Late-stage VCs
? Early-stage VCs
? Super angels
? Late-stage VCs
? Private equity firms
? Friends and family
? Early-stage angels
? Accelerators
? Hedge funds
? Banks
? Startup accelerators
Typical
Company
Stage
Raise
Typically
Spent on
Pre-product
? Signs of productmarket fit
? Revenue growth
? Some traction
? Marketing becomes
increasingly
important
? Hiring critical
team members
? Fuels growing
beyond funding
? New sales and
marketing processes
? Developing prototype
products
? Funds product
development
? Understanding ideal
customer
? Ability to scale
? Large-scale
operations
? Expensive hires
? Moving into
new markets
? Expands into different
market segments
? Fuel acquisitions
? Experiment with
different revenue
streams
Source: From Pre-Seed to Series C: Startup
Funding Rounds Explained (Ryan Law)
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