FOR ALMOST 80 YEARS, Texas Parks & Wildlife

[Pages:11]FOR ALMOST 80 YEARS, Texas Parks & Wildlife magazine has

been the voice of the Texas

outdoors, spotlighting state parks, wildlife, fishing,

hunting, camping, birding, travel, boating and environmental issues across the Lone Star State.

Media Kit 2021?2022

By the Numbers

We deliver award-winning journalism and the active, outdoor Texan demographic.

435,000

PER-ISSUE READERSHIP

155,000

PAID SUBSCRIBERS

+25,000 WAITING ROOM*

1.4 HRS

AVG TIME READING

75%/25%

MEN/WOMEN

AGE 45+

95% OF READERSHIP

92%

HOME OWNERS

$148,000

HOUSEHOLD INCOME

52%

COLLEGE GRADUATES

77% COLLEGE EDUCATED

*Waiting room copies resume November 2020

Subscriber Travel

Great stories inspire grand adventures. Grand adventures make for great stories.

89,900

STATE PARK VISITS/MO

80,000

CITY VISITS/MO

67,000

LAKE VISITS/MO

59,000

HISTORIC SITE VISITS/MO

56,000

BEACH VISITS/MO

1.6 Million

DAYS OF ANNUAL TRAVEL

Extended Reach

Add inbox access to your print ad buy with highly targeted add-on digital advertising opportunities.

E-NEWSLETTER SUBSCRIBERS

1,287,050

STATE PARK GETAWAYS

MARCH, MAY, JUNE, OCT

993,289

HUNT TEXAS

JULY, AUG, OCT, DEC

734,787

FISH TEXAS

FEB, APRIL, SEPT, NOV

213,555

OUR WILD TEXAS

JAN, APRIL, JUNE, OCT

155,000

TPW MAGAZINE

10X/YEAR

FRESHWATER

85+15TFISHING Our subscribers: 85% All Texans: 24.7% National Average: 13.0%

132,000 subscribers

HUNTING

50+50TOur subscribers: 50% All Texans: 17.4% National Average: 5.0%

77,500 subscribers

ALL CAMPING

48+52TOur subscribers: 48% All Texans: 25.7% National Average: 13.8%

74,500 subscribers

SALTWATER

43+57TFISHING Our subscribers: 43% All Texans: 14.9% National Average: 4.4%

66,650 subscribers

Outdoor Participation

In major outdoor recreation categories, Texans participate at rates higher than the national average. And Texas Parks & Wildlife magazine subscribers? Whoa. No one speaks to outdoor Texans like we do.

SOURCES: Outdoor Foundation Outdoor Participation Report 2020 ? Texas Parks & Wildlife magazine reader survey ? Texas 2017 TORP Survey Report

HIKING

37+63TOur subscribers: 37% All Texans: 23.4% National Average: 16.4%

57,350 subscribers

BIRDING

31+69TOur subscribers: 31% All Texans: 20.1% National Average: 4.2%

48,050 subscribers

RV CAMPING

26+74TOur subscribers: 26% All Texans: 8.9% National Average: 5.0%

40,000 subscribers

KAYAKING

26+74TOur subscribers: 26% All Texans: 9.0% National Average: 4.7%

40,300 subscribers

Editorial Calendar 2021/22

OCTOBER 2021

LANDING THE BIG ONE Fly fishing; Big Game champions; 30 years of wetlands recovery; Texas' oldest towns; Seguin CLOSE: 8/23/21 MATERIALS DUE: 8/27/21

NOVEMBER 2021

ANYTHING FOR A BUCK A foodie's quest for venison backstrap; Lone Star Land Steward; Saltwater Fishing at Goose Island; Mineral Wells CLOSE: 9/20/21 MATERIALS DUE: 9/24/21

DECEMBER 2021

BIG BEND ADVENTURE Exploring Big Bend; Honoring 50 years of State Park Police; Texas through the lens of Earl Nottingham; Johnson City CLOSE: 10/18/21 MATERIALS DUE: 10/22/21

JAN/FEB 2022

BIGGER IN TEXAS 2021's Sharelunker bonanza; Spring turkey hunt; Winter Storm Uri one year later; Smithville; Wander West Texas CLOSE: 11/19/21 MATERIALS DUE: 11/24/21

MARCH 2022

THE NEW ANGLER ISSUE Special double-sized fishing section; East Texas white bass run; Mathis; Ramble around the Rio Grande Valley CLOSE: 1/17/22 MATERIALS DUE: 1/21/22

APRIL 2022

OUTDOORS FOR ALL Neighborhood wildlife groups; state park diversity; Microfishing; Sanderson; Southeast Texas Tour CLOSE: 2/14/22 MATERIALS DUE: 2/18/22

MAY 2022

PADDLING TRAILS Best paddling trails for fishing, birding and adventure; inside storms; Lights out for birds; Rusk; Around South Texas CLOSE: 3/21/22 MATERIALS DUE: 3/25/22

JUNE 2022

SUMMER ADVENTURE Join our Great Outdoor Scavenger Hunt; Nature-saving artist; Albany; Summer cruising in the Panhandle CLOSE: 4/18/22 MATERIALS DUE: 4/22/22

JULY 2022

CATCHING RAYS AND WAVES Kite Surfing off Mustang Island; Building the best treehouses; American Eels; Port O'Connor; East Texas CLOSE: 5/23/22 MATERIALS DUE: 5/27/22

AUG/SEPT 2022

THE ETHICS OF HUNTING Hunting and ethics; Bringing nature into urban spaces; West Texas adventure; Exploring El Paso; Cruising Central Texas CLOSE: 6/27/22 MATERIALS DUE: 7/1/22

OCTOBER 2022

THE OPEN ROAD ISSUE State Park motorcycle tour; Behind-the-scenes of the Fannin County Farm Count; Fall hunting; Cleburne; Big Bend CLOSE: 8/22/22 MATERIALS DUE: 8/26/22

NOVEMBER 2022

WHITETAIL FEVER Deer hunting (and eating); Texas' best land stewards; Hill Country caving; Brownsville; Rolling around the rolling plains. CLOSE: 9/19/22 MATERIALS DUE:9/23/22

DECEMBER 2022

THE ANNIVERSARY ISSUE 80 years of TPW magazine; State Park centennial paintings; "Seeing" Goliad without sight; Lockhart Christmas; North Texas CLOSE: 10/17/22 MATERIALS DUE: 10/21/22

Price Schedule 2021/22

CONTACT INFORMATION magazine.advertising@tpwd. (512) 389-8793

COLOR

2 PG SPREAD FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

1x

12,946 6,473 5,345 4,205 3,024

3x

10,480 5,833 4,809 3,785 2,720

5x

9,071 5,240 4,326 3,404 2,452

10x

8,676 4,930 4,074 3,203 2,305

CENTER SPREAD 2ND COVER 3RD COVER BACK COVER

13,790 7,120 6,990 8,091

11,528 6,416 6,299 7,291

9,978 5,764 5,659 6,550

9,543 5,423 5,324 6,162

No surcharge for bleed ads ? Higher frequency discounts negotiable ? Covers are noncancelable Preprinted inserts: Rates available upon request ? *Add 10% for premium placement Rates prices listed are gross, not net

1/3

2/3

Vertical

Vertical

1/3 Square

1/2 Horizontal

PRICING AND CONTRACT INFORMATION

FREQUENCY PRICING Frequency pricing is allowed in advance only with a signed contract listing specific issues and received by initial closing date. Otherwise, frequency pricing is allowed as earned.

SPECIAL SECTIONS Advertising opportunities in the Marketplace section are available in each issue. For information and details, please call 512.293.9277 or send an email to chellie.thompson@tpwd.

SPECIAL INSERTS Prices upon request. Supplied inserts, gatefolds, business reply cards and other special units are available on a limited basis.

CONDITIONS No cancellations accepted after space closing date. Covers, gatefolds and contracts are noncancelable. Advertisements not received by our advertising production department by material closing date will not be entitled to the privilege of okay or revision by the advertiser or its agency. Publisher reserves the right to reject or cancel any advertising for any reason at any time, and all orders are subject to publisher's approval. Advertiser and its agency assume liability for all contents, including text and/or illustrations of advertisement printed. Advertisers shall indemnify publisher against any damages and related expenses arising from the publication of the advertisement, shall be held jointly and severally liable for monies due to publisher for advertising in the magazine, and will be presumed to have read this rate card and agreed to its conditions without any further contract and notice.

TERMS Net 30 days. Billing is rendered within seven days following press date. New advertisers must supply acceptable credit references or cash with order.

2021/22 CIRCULATION 155,000 paid subscribers* (?25,000 waiting room copies return November 2021, increasing circulation to 180,000)

Display Ad Specifications

CONTACT INFORMATION magazine.advertising@tpwd. (512) 389-8793

UNIT

LIVE

TRIM

BLEED

SPREAD

15.25" x 9.75"

16.25" x 10.875"

16.5" x 11.125"

FULL PAGE

7.1875" x 9.75"

8.125" x 10.875"

8.375" x 11.125"

2/3 PAGE VERTICAL

1/2 PAGE HORIZONTAL

1/3 PAGE SQUARE

1/3 PAGE VERTICAL

NON-BLEED

15.25" x 9.75" 7.125" x 9.75" 4.625" x 9.75" 7.1875" x 4.75" 4.625" x 4.75" 2.25" x 9.75"

1/3

2/3

Vertical

Vertical

1/3 Square

1/2 Horizontal

PRODUCTION SPECIFICATIONS

SOFTWARE FORMATS (MAC OR PC) We prefer PDF files. PDFs must be made using high-quality or press-quality settings. Images must be 300 dpi or greater. Image compression must be set to maximum, resulting in no JPEG compression artifacts. All fonts must be embedded and must be subset below 99%. The PDF should contain only CMYK, no RGB or spot colors. We will convert RGB colors to CMYK and bear no responsibility for any color shifts as a result. Flatten all transparencies. If your PDF contains transparencies, we will flatten it and bear no responsibility for resulting reproduction problems. Do not nest EPS files into other EPS files. We also accept TIFF & JPEG files. Do not embed ICC profiles within images. We cannot accept Corel Draw, Publisher, or Microsoft Word or PowerPoint files.

RESOLUTION Resolution of all images must be 300 dpi. Linework requires a resolution of 800-1200 dpi. Make sure your images are supplied at the size they will be printed.

COLOR All artwork must be in CMYK (including all placed/imported logos). Do not supply files in RGB. We will convert RGB colors to CMYK and bear no responsibility for any color shifts that result.

FONTS Convert your text to paths/curves/outlines. Otherwise, supply all fonts with your job (Postscript or OpenType only). Make sure fonts used in EPS, PDF & TIFF files have been embedded properly. Ensure that you check for and remove "stray points" from your artwork. Do not use artificial font formats.

SUPPLY A PROOF Always supply a laser or inkjet proof, a sample of existing printed work. Ensure that you spell-check your job thoroughly and make sure all your details are correct. Advertisers submitting files without proofs forfeit the right to complain for content or quality issues. Texas Parks & Wildlife reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

SENDING YOUR AD Submit your ad on a CD or DVD. We do not accept ad submissions via email larger than 10mb, however you may submit your ad through our secure file-sharing link. When you are ready to submit your ad, please contact us through email: magazine@tpwd.. Send any packages to Texas Parks & Wildlife magazine, 4200 Smith School Road, Austin, TX 78744. CDs and DVDs will not be returned.

COMMON PROBLEMS Most common problems are caused due to low-resolution images, missing fonts, incorrect ad sizes, images not converted to CMYK, text outside the safety area, lack of bleed for bleed ads, ads created in nonstandard applications, unacceptable proofs, spot colors, and embedded color profiles.

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