CRM USAGE REPORT: HOW BEST-IN-CLASS DEALERS ARE …

examined both the industry’s average CRM usage and that of best-in-class dealers. Looking at the data, the results are clear: Most dealers’ CRM usage is in need of improvement. In fact, DealerKnows ranked the automotive industry’s overall CRM performance at just 2 out of 5. This white paper will provide key benchmarks that ................
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