Connotation and Denotation - California State University, Northridge

Words have both denotations (literal meanings) and connotations (suggestive meanings). Fungus is a scientific term denoting a certain kind of natural growth, but the word also has certain connotations of disease and ugliness. Connotations can be both positive and negative; for example, lady carries a hint of both elegance and subservience. ................
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