Syndicated Data Sources: Part 1 - NMSU College of Business

The percent of Brand A sales from the less-than-$10,000-income group is much higher than for competitors Brand B and Brand C; 32% of Brand A sales comes from this group, whereas roughly 15% of Brand B and C sales comes from this group. ... Arbitron radio diary data is the best data that’s available for setting radio station ad rates. ................
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