Film and Media Studies Portal
COMPONENT 2: Language, Representation, Industry, AudienceSitcomsContext – What are some of the key sitcom conventions?- Name 5 sitcom character archetypes:1.2.3.4.5.- What are the five stages of Todorov’s narrative theory?1.2.3.4.5.Friends (Sitcom)Context – When was the show first released, who created it and on what channel?- How many episodes each series, what budget and what filming set-up?- What era did the Friends series take place in and where was it set?- How does the Twixter generation relate to the show?- How does the show convey ‘The American Dream’ or NY as the ‘City of Dreams’?- Why could Ross, Chandler and Joey be considered ‘metrosexuals’?Language- What wrote the theme song for the show and what is the song called?- What is ‘canned laughter’?- How is ‘comic timing’ developed for the show?- What are the conventions of the show’s cinematography?- What editing techniques are used on the show?- In the first episode, what key costume acts as a catalyst for the narrative?- Give one DCE response discussing the reprRepresentation– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in episode 1:- How is the city of New York represented?- How is ethnicity represented in the show?- What would a feminist reading of the show include?- Apply Propp’s character type theory to Friends:Hero -Helpers -Audience– Which companies are involved in the distributions of Friends as a TV show? – What convergence with regards to exhibition is relevant to the show? – Who is the target audience for the show? – How is the show marketed to this target audience? - What Uses and Gratifications does the show appeal to?The IT Crowd (Sitcom)Context – When was the show first released, who created it and on what channel?- How many episodes each season, what budget and what filming set-up?- What era did the The IT Crowd series take place in and where was it set?- What intertextual references exist in the chosen Countdown episode?- How does the show convey themes of ‘fitting in’?Language- What wrote the theme song for the show and what is the song called?- What is ‘canned laughter’?- What other uses of sound exist in the show?- What are the conventions of the show’s cinematography?- What editing techniques are used on the show?- In the first episode, what key costume acts as a catalyst for the narrative?Representation- What differences exist in the characterisation of Moss and Roy?– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in the episode:- How is the city of New York represented?- How is ethnicity represented in the show?- Apply Propp’s character type theory to The IT Crowd:Hero -Villain - Helpers -Audience– Which companies are involved in the distributions of The IT Crowd as a TV show? – What convergence with regards to exhibition is relevant to the show? – Who is the target audience for the show? – How is the show marketed to this target audience? - What Uses and Gratifications does the show appeal to?Music Video – Taylor Swift (Bad Blood)Context – When was the song first released and by what record label?- What are some of Taylor Swift’s achievements (sales, awards)?- What role did she have in communicating with Apple and Spotify?- How many followers does she have on Twitter?- What is the relevance of Katy Perry to the song ‘Bad Blood’?Language- What is the purpose of intertitles in this music video?- What genre conventions are used in the music video?- Is this a performance video, a narrative concept video or both?- How could you apply Goodwin’s music video theory that lyrics connect to visuals?- Why does the music video repeatedly use direct address?- What editing techniques are used in the music video?Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in the video:- What would a feminist reading of the text be (stereotypes challenged or conformed to)?- What binary oppositions are created in the music video?- Apply Propp’s character type theory to Taylor Swift’s ‘Bad Blood’:Hero -Villain - Helpers –- What theoretical application could be applied to the music video?Gerbner’s Cultivation Theory –Gauntlett’s Identity Theory -Todorov’s Narrative Theory - Mulvey’s Male Gaze Theory - Audience– Who is the target audience for the music video? – How is the show marketed to this target audience? - What Uses and Gratifications does the music video appeal to?Website– What ‘above the fold’ content features on her website? – What ‘below the fold’ content features on her website? - What is the aesthetic of the website?- Which demographic is the target audience for marketing on the website?- What examples of convergence appear on the website?Music Video – Pharrell (Freedom)Context – When was the song first released and by what record label?- What genre of music does Pharrell produce?- What are the core themes of his music video ‘Freedom’?Language- What is the purpose of direct address in the music video?- Is this a performance video, a narrative concept video or both?- What genre conventions are used in the music video?- How could you apply Goodwin’s music video theory that lyrics connect to visuals?- Why does the music video use montage editing?Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of ethnicity in the video:- What would a feminist reading of the text be (stereotypes challenged or conformed to)?- What binary oppositions are created in the music video?- Apply Propp’s character type theory to the music video:Hero -Villain - Helpers –- What theoretical application could be applied to the music video?Gerbner’s Cultivation Theory –Gauntlett’s Identity Theory -Todorov’s Narrative Theory - Mulvey’s Male Gaze Theory - Audience– Who is the target audience for the music video? – How is the show marketed to this target audience? - What Uses and Gratifications does the music video appeal to?Music Video – Duran Duran (Rio)Context – When was the song first released and by what record label?- What genre of music does Duran Duran produce?- What is the narrative in the music video?- Why was this music video important in relation to MTV?Language- What is the purpose of direct address in the music video?- Is this a performance video, a narrative concept video or both?- What genre conventions are used in the music video?- How could you apply Goodwin’s music video theory that lyrics connect to visuals?- What symbolic imagery or use of props exists in the music video?Representation– Give one DCE (Denotation, Connotation, Effect) response on the representation of gender in the video:- What would a feminist reading of the text be (stereotypes challenged or conformed to)?- What binary oppositions are created in the music video?- Apply Propp’s character type theory to the music video:Hero -Villain - Helpers –- What theoretical application could be applied to the music video?Gerbner’s Cultivation Theory –Gauntlett’s Identity Theory -Todorov’s Narrative Theory - Mulvey’s Male Gaze Theory - Audience– Who is the target audience for the music video? – How is the show marketed to this target audience? - What Uses and Gratifications does the music video appeal to? ................
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